I wanted to introduce all of you to some very interesting insight from Brian Solis who is a public relations professional and a Principal of FutureWorks.

Most of you are familiar with the different pieces of online social communications, but we don’t think about how everything interacts and how we can use that interaction top improve our relationships.
One of Brian’s quotes is “In the social economy, relationships are the new currency.” Which is dead on. In the “offline” economy we worked with he shop owner who knows our name and frequent the bar where they know your favorite drink. Through social media we are getting opportunities to get to know people long before we meet them. It’s very interesting, I strongly recommend that you check our Chris’s post:

PR 2.0: Introducing The Conversation Prism

Doug