Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
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Great Twitter Stories

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Recapping some of my favorite Twitters tories from the week starting witha great post from the always informative Chris Brogan. While some will argue with Chris’ take on Twitter etiquette, I think he nails it on alomst every point. Check it out and let me know what you think:

A Brief and Informal Twitter Etiquette Guide

I love Twitter. I think the service is a wonderful tool that permits a whole new way of communicating. The thing is, it’s also a place where newcomers might often make some mistakes in their choices that will likely be …

I found this post interesting because I’ve been speaking in front of a number of local business groups an the most common question is “Isn’t Facebook/Twitter/Social Networking just for kids?”  They are always surprised to find out the demographics of the main sites and the dramatic increase in 35+ on Facebook an Twitter.

Facebook and Twitter are for oldies — NevilleHobson.com

If you pay attention to such metrics as have been published over the past year, it probably won’t surprise you to note that the older you are, the more likely you will be to be a Facebook or Twitter user, according to the study. …

I like this idea, but feel it will have limited application for me and the others in less populated states like Montana.

JustBought.It Turns Twitter Into a World of Mobile Shoppers

It’s no secret that people often buy things based on the recommendation of a family member, friend, or celebrity that they respect. And now, with.

Twitter has changed tehir look, I’ll have to go back and redo my Twitter Getting started videos now 🙂 is changing

Twitter Blog: New Front Page!

Today we’re trying a redesigned front page for folks who are new to Twitter.com. If you’re a regular around these parts, then you won’t notice the new look unless you sign out of your account. Helping people access Twitter in more …

Thanks for stopping by to see my weekly recap. This is going to become a feature of my blog so let me know if you have great stories for me to share.

I’ll be adding some of my favorite Facebook stories in a couple of days.

Doug

What’s Your USP?

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Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have  a line and people woud drive across town for it. That’s like the Rio’s amazing seafood buffet in Vegas. It’s off the strip and a bit of a pain to get to, but they made the buffet worth it by being the best seafood buffet in Vegas. There are several restaurants that I can think of like that here in Montana, the Cowboy in Fishtail is in a town of a couple of hundred and an is hour from Billings,  but you can’t go in there without seeing people who have driven the hour to get one of their steaks. They focus on serving  big steaks at a reasonable price and people flock there to get them. I’m sure if you look around in your community you will see examples, not just in restaurants, but in othe rbusinesses as well.

My mentor, Simon U Ford, refers to it as going “an inch wide and a mile deep.” Too many people get caught up in trying to be everything to all people. I’ve done it too, but once you focus on what you are the best at then  you can become truly successful.

Here’s a video a did last year that helps you understand and discover your Unique Selling Proposition: