As a marketer I’m always intrigued by other people’s marketing and try to learn from what they are doing. This gives me ideas for my clients and my own companies.

I found an innovative company in an unlikely place today. In an industry that I had not expected to see it happen in; school fundraising. My daughter is selling a catalog of products from a company called Innisbrook.

They have their physical catalog that she brings around to show everyone. But they also allow them to order online and to send out emails from the website to friends and family. My ex-wife was asking how that worked so I explained that

have the schools set up as affiliates and the students as sub affiliates.

Here’s the email I received from my daughter. Of and if you’re interested in some great gift wrap or some choicolates feel free to click the link an order it’s for a good cause 🙂

Hello!

I am Deborah McIsaac’s daughter (if you have not met me yet…).  My school’s annual fundraiser with Innisbrook has begun.  Innisbrook Wraps has beautifully designed gift wrap printed on quality recycled paper, coordinating gift wrap accessories,  gourmet foods and fine Helen Grace Chocolates that make great gifts, Time Inc. magazine subscriptions, and more.

For every item that is purchased, Innisbrook donates up to 50% of the purchase price to my school. We are going to buy playground equipment. I also earn a prize credit for every item purchased except school supplies.  The more prize credits I earn, the more prizes I win!

Please consider visiting the Innisbrook website and making a purchase on my behalf.  A link is included below. Our sale will be over Monday, October 5, so don’t wait. Place your order today.

Thanks for your help!

Seller: JACQUELINE   Seller ID#  R332979E
School: ELYSIAN SCHOOL
School Number:   118751

Click the link below to visit Innisbrook.com and they will recognize me and my school automatically.

http://www.innisbrook.com/index_students.cfm?id1=R332979E&id2=&id3=

If the above link does not work:
1.  Click below
2.  Enter the Seller ID#  R332979E
www.innisbrook.com/id.cfm

One of the main points here is that you need to ask yourself the question. Am I being creative enough in my marketing? and Am I exploring enough channels to build my business?