I was going to write up about this, but Mari’s post here is great:

Here are a couple of reasons to want a vanity URL:

1. It makes it easier for people to find you and if you have a common name like “John Smith” you will want to jump on it early.

2. It’s easier to add to a business card — many of us have been adding our Twitter ids, now we can add our facebook profiles as well.

3. Fan Pages will be powerful for businesses, especially businesses that use their keywords in their name. — You have to have an existing fan page to be able to access this right now.

What are your thoughts?

Doug