Marketing has changed - Have you changed your marketing?
My Mentor, Simon Ford, recently released a teaser video — Facebook for Business Marketing. The facts about Facebook are staggering. I’ve been doing presentations to local business groups and I’ve updated my presentation monthly and will need to do it again. Enjoy the video there’s a lot more to come.
There are a only a few people who’s blog posts I eagerly devour and learn from as soon as they appear: Seth Godin, Simon Ford and Chris Brogan. I’ve read most if not all of Seth’s books, I’m CEO of one of Simon’s companies and I’m gleefully waiting for my copy of Chris’ new book Trust Agents to appear in my mailbox from Amazon.
Chris understands how social media works on a level that most will never truly understand and many of us are struggling to reach; at least I know I am, sorry to make assumptions about you. The core of social media and in truth all marketing is Trust. In any relationship someone must have faith and believe in the other person for the relationship to work. Business relationships are no different. Our clients must believe that our product or service will deliver at least as good as we tell them that it will.
I’m confident that Chris’ book will give us a deeper understanding of how to earn that trust and build influence using online tools.
In case anyone is thinking I’m just pushing this for an affiliate commisison, I’m not, I trust that this book will be well worth the time invested in reading it.
Simply click ont he picture of the book and it will send you to Chris’ website for a list of locations to buy the book.
Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have a line and people woud drive across town for it. That’s like the Rio’s amazing seafood buffet in Vegas. It’s off the strip and a bit of a pain to get to, but they made the buffet worth it by being the best seafood buffet in Vegas. There are several restaurants that I can think of like that here in Montana, the Cowboy in Fishtail is in a town of a couple of hundred and an is hour from Billings, but you can’t go in there without seeing people who have driven the hour to get one of their steaks. They focus on serving big steaks at a reasonable price and people flock there to get them. I’m sure if you look around in your community you will see examples, not just in restaurants, but in othe rbusinesses as well.
My mentor, Simon U Ford, refers to it as going “an inch wide and a mile deep.” Too many people get caught up in trying to be everything to all people. I’ve done it too, but once you focus on what you are the best at then you can become truly successful.
Here’s a video a did last year that helps you understand and discover your Unique Selling Proposition: