Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

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Asking questions

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I caught myself the other day giving my opinion on a market I really didn’t know. I was telling a gentleman some subjects that he needed to focus his energies on developing content for his market. But after I sent him the post I thought to myself…I really don’t know his market. So I resent him an e-mail explaining that I had made a mistake. A mistake that is made far too often by normally intelligent people. We feel that if we like an idea it must be the right idea.  That’s foolish and most if us do know better.  We always need to test. Repeat after me “I am NOT my market.”

I know some of you will say, “But I am the correct demographic.” You’re not, you’re too close to the decision. You can probably connect to the market and you may be correct more often than others, but you still need to test your ideas.

How do you test, it’s simple you ask questions.

But I don’t have a list. I understand, I’ve been there myself and am constantly in the same spot when I enter a new market. What do you do when you don’t have a list? Here are some ideas:

  1. Find someone that has a list and ask them to ask their list. If you present it as part of a JV offer it will work some of the time. “I’m working on a new product that I think would be a good complement to your current offerring. Would you be interested in doing a JV? I would like to start the prelaucnh by asking some questions to make sure that we’re headed the right direction”
  2. Run an AdWords campaign for your keywords and send them to a page asking them what their biggest question /challenge/concern is about your subject. George will walk you through setting up your first AdWords campaign at Online4Offline.
  3. Go to forums and look for the most common questions or make a post asking for everyone’s biggest challenge/question/concern. You may start some competition and you may find JV partners doing it in a punblic forum can be a double edged sword.
  4. Set up Google Alerts and see what others are saying about your subject.

I recommend doing a combination of these to get you closest to the correct answer.

We must ask our market what they want if we expect to be successful.