There are a only a few people who’s blog posts I eagerly devour and learn from as soon as they appear:  Seth Godin, Simon Ford and Chris Brogan. I’ve read most if not all of Seth’s books, I’m CEO of one of Simon’s companies and I’m gleefully waiting for my copy of Chris’ new book Trust Agents to appear in my mailbox from Amazon.

Chris understands how social media works on a level that most will never truly understand and many of us are struggling to reach; at least I know I am, sorry to make assumptions about you. The core of social media and in truth all marketing is Trust. In any relationship someone must have faith and believe in the other person for the relationship to work. Business relationships are no different. Our clients must believe that our product or service will deliver at least as good as we tell them that it will.

I’m confident that Chris’ book will give us a deeper understanding of how to earn that trust and build influence using online tools.

In case anyone is thinking I’m  just pushing this for an affiliate commisison, I’m not, I trust that this book will be well worth the time invested in reading it.

Simply click ont he picture of the book and it will send you to Chris’ website for a list of locations to buy the book.