I learned a lesson from a video of Shoemaker tonight. I’ll embed it at the end of this post so you can learn from it too.

The lesson I learned is that the biggest mistake of beginning bloggers is that they try to talk about subjects that they aren’t passionate about, they remove their unique personality from their writing and are unwilling to share about who they are.

I realized that I had made that mistake. My passion is building businesses; both my own businesses and helping entrepreneur’s build their businesses. In my rush to get content I’ve written quite a bit about online marketing.  Which I know a fair deal about, but I have 17 years of running my own businesses and I need to talk about that.

I need to talk about how you start a business with $6,000 and grow it to 30 employees and a multi-million dollar payroll. The struggles and mistakes that were made along the way.

I need to talk about finding opportunity, even when everyone only sees failure.

I need to talk about how a 9 person company that truly didn’t know where next month’s payroll was coming from can negotiate an 8 figure deal with a Fortune 50 company and the steps it takes to get to that table.

I need to talk about managing customers and their expectations.

I need to talk how almost every personal issue in business ultimately comes down to egos and how ego can cause people to make rash decisions that ultimately destroy a business.

I need to talk about losing everything and how sometimes that’s the best thing that could happen to you.

Yes, from now on I will talk about things that I know better than anyone else and am more passionate about.

Doug