Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

Google’s new update is changing search marketing

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Google has changed the search game again. They have added real search data to their  keyword tool.

In the past we’ve had to estimate the number of searches that were being made on a keyword. There are many great tools out there that use different methods to estimate the number of searches, but they always had their limitations and sometimes you would find that you spent a lot of time getting your website ranked on the first page only to find that you weren’t receiving anywhere near the number of searches that you thought you would.

Well before I get into a long post about what we did in the “old days”  just go check out Ed Dale’s video. I need to get back to checking some search number for a project.

Doug

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Googles New Ad Service

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According to reports from WSJ late Monday, Google Inc. (Nasdaq: GOOG) is planning to unveil a new service that measures Internet usage. This new tool should help advertisers target the best places place their online ads with more accuracy than companies like ComScore Inc. (Nasdad: SCOR) and Nielsen Online who have to rely on panels or surveys, which can be inconsistent and incomplete.

According to the article Google’s new service will be offered to marketers for free like their Analytics tool, according to the ad executives who have been told about the service.
It will be very exciting to watch how well this tehcnology works.

What are your thoughts on Google making this tool available?
Doug

Blogged with the Flock Browser

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Building a Small Business Website

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Once again, FSB, delivers a nice concise article answering th question that many small business owners are asking themselves. “Should I have a website and how do I get started?”
There answers are high level, but it certainly gives you a starting point.
http://money.cnn.com/2008/04/28/smbusiness/take_business_online.fsb/?postversion=2008042912

clipped from money.cnn.com

Building your first business Web site

There are several factors to consider when establishing a Web presence, including the type of business, what you want to do online, and your level of technical savvy, says Robert Monroe, who co-coordinates the business and technology program at Carnegie Mellon‘s Tepper business school. He suggests first asking yourself these basic questions:

“Your Web site is going to be a key marketing component of your business,” Farris says.

“Don’t forget to save some money for ongoing site traffic improvements,” Cutting says. He employs a search optimization company to make Dakin Farm easier to find. ?To top of page
  blog it

Small Business Marketing Conference

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They just had a great small business marketing conference down in Houston. The focus was on online marketing and it looks like they covered a lot of good information. Here’s the link to the site: Small Business Marketing Unleashed

This further confirms my thoughts that small businesses are just beginning to wake up to the fact that marketing has changed and the old ways just don’t work as well anymore. Businesses that understand how web marketing fits into their marketing mix will dominate their markets for years before their competition realizes what is happening.

We will see more and more conferences like this and the local marketing companies will learn that if they don’t understand how to provide a multichannel solution for their clients that they will lose them.

The days of wasting money on branding style ads for local businesses are over. Advertising costs too much and it doesn’t work as well as it once did. Less and less time is spent reading the paper, watching local TV or using the phonebook. In today’s market you have to be there when your client is looking for you and more and more they are looking online.

10 Step Guide to Making Money Online – Especially if You’ve Been Failing for a While

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  1. Decide on your goal, your time line and your time commitment
  2. Decide how you will get there – Affiliate, eBay, Adsense, info product, ecommerce etc
  3. Make a written plan that you feel you can follow – block out time on your calendar that you will be working on your new venture.
  4. Get off every e-mail list. If you must, keep one or two that are pertinent to your interests.
  5. Stop all of your paid monthly programs – But I’ll miss out on all of the new PLR content – hmm what about the 1,000 articles already on your harddrive?
  6. Learn one of the programs you already have on your harddrive. Most of the systems work at least a little bit. Besides you will learn more by completing a system that fails than you will reading and not implementing the best system out there.
  7. Finish something. Get your website or blog up, get your product done etc…  Choose a path and stick to it.
  8. Stop wasting time reading forums and / or blogs unless you have a plan or reason to be posting.
  9. Check your email rarely. No more than once every couple of hours.
  10. Buy my course – Just kidding 🙂