Doug McIsaac

Marketing has changed - Have you changed your marketing?

Recent Posts

There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

Searching For Small Businesses, Coming Up Frustrated

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Danny Sullivan, One of the top SEO consultants tells of his frustrating local search experience

Searching For Small Businesses, Coming Up FrustratedHaving written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my needs after a recent move, I’ve had a personal reminder of just how far behind some companies remain.I spent the past 12 years living in a small English village, where there was little need to turn to search engines if I needed help with my home. Everyone in the village knew who the plumber was, the two people who painted homes or that if you wanted a meal delivered, only one little Chinese food place would make the trip out. Domino’s Pizza? Forget it.Now I’ve just moved back to where I’m originally from, suburban Southern California. Getting my new house in order has sent me to search engines again and again, leaving me almost in shock at the mess I find out there.

Searching For Small Businesses, Coming Up Frustrated

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Online Expert Series Week 7 – Stephanie Chandler — From Entrepreneur to Infopreneur

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Online4Offline is in the 7th week of our 12 week online marketing expert interview series. Our goal is to help you supercharge your business as we enter the last 100 days of 2008.

During this series we will introduce you to proven techniques and tools to expand your business online and offline. Our presenters will include coaches, marketing consultants, authors, software providers and other “in the trenches” entrepreneurs.

This week out guest is Stephanie Chandler. We’ll be discussing how you can use information to build you business.

Stephanie is the author of several business and marketing books including:

– From Entrepreneur to Infopreneur (John Wiley & Sons)

– The Author’s Guide to Building an Online Platform (Quill Driver)

– The Business Startup Checklist and Planning Guide (Aventine)

– Marketing Your Business Online (Stephanie Chandler Enterprises, LLC)

She is the founder of http://www.BusinessInfoGuide.com, a directory of resources for entrepreneurs and http://www.TheBusinessGrowthConnection.com, a marketing company specializing in electronic newsletters.

Join us on the call Wednesday, October 22nd at 11:00am MST / 1:00pm EST / 6:00pm BST

You can listen online: http://www.blogtalkradio.com/online4offline Or dial in (347) 945-7951

Can’t make the call? Sign up for downloads of the calls at http://www.Online4Offline.com/experts/

Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

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I strongly recommend listening to Mike’s radio show and buying his book. As a lifelong entrepreneur I am immensely impressed with his 8 attributes.

I have always believed as he does that true entrepreneurs are innovative and recognize that money is not the key to launching a business and many times gets in the way. Too many ventures have failed simply because the founders spent too much time chasing money and/or figuring out how they can spend it.

Go listen to the interview I assure you that you will enjoy it and find it is definitely worth your time.

Doug

Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

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Try These Innovative Marketing Techniques – Forbes.com

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Great article on Forbes about replacing expensive Yellow Pages ads with online marketing. Be sure to check out the 16 solid Small biz Web Design Tips.

Getting the word out on the cheap is one of the greatest hurdles for aspiring small-business owners in any economic environment, let alone the troubled one we’re in now.

Try These Innovative Marketing Techniques – Forbes.com

Doug

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Local Marketing information — Some great Posts

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  • How to Optimize Local Business Profiles for Free Local Directories – In today’s ultra-competitive business environment, it is surprising that so many businesses still fail to take advantage of the free directory listings that can be driven by a fully optimized Local Business Profile. The term free directory listings’ applies to local search engines, internet yellow pages, consumer review websites that focus on local businesses rather than products, local vertical search engines, and special directories like free 800 listings. A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic testimonials, and all permissible media including photos and videos.
  • Day Spa Marketing in your Local Community: Vital for Success – It is important to reach out to your online clientele because most people in this day in age research online to look for local businesses when they have a need. Day spa local marketing comes in many forms and it is important grab up all …
  • Pizza Shop Online Marketing is just as important as Fresh Pizza Dough! – So you have opened a pizza shop and you are wondering why your door does not swing open and if your phone has possibly broke? Taking out ads in news papers and phone books is only a small piece of the puzzle. …
  • Local Marketing Strategies – Local Marketing Strategies. Many businesses continue to rely on traditional marketing strategies to reach their local market. They distribute catalogs and purchase radio, newspaper and Yellow Page® advertisements. …
  • What is it about Starbucks? – One of the enduring myths about Location Based Services is the so-called “Starbucks Scenario”. You know the one – people write about how you’ll be going down the street and your phone will beep and you’ll see a Starbucks promotion …