Archives for 2009

Seven things you must do if you want to be successful in Social Media Marketing

October 17, 2009 by Doug Mcisaac

Seven things you must do

if you want to be successful in Social Media Marketing

1. Control your schedule

Too many people allow themselves to get buried in the fun social aspects of the social media sites and forget that they are there for business. You need to schedule a block of time every day to spend on your social media marketing efforts and stick to that time. Ideally first thing in the morning so you don’t miss it.

2. Limit your number of Social Media Sites

People jump into dozens or hundreds of sites and try to maintain their profiles on all of those sites. It doesn’t work because it takes too much time and dilutes your focus. Stick to the 2-3 sites that provide the most benefit and automate or forget all of the rest.

3. Learn to write…or speak…or do video

Ideally you do all three, but you must produce content on a consistent basis. The more you write the better you will get. The more you hear yourself speaking the better you will get, the more you see yourself on camera the better you will get…trust me. You should read my earlier material or watch some of my videos. Some of those are really bad 🙂

4. Have an easy to remember, consistent username

Ideally your real name, your brand name or your keywords. Some sites like Facebook, frown upon keywords in your username. Use the same username on all of your sites.

5. Develop a thick skin

The more you build your reputation the more likely you are to have someone come after you. Sometimes they do it in the open and to your face most times they do it when they don’t think you’re listening.

Always be listening and respond appropriately without overreacting.

6. Control the searches on your username

The easiest way to do this is to have a blog your name and profiles on a number of the big social media sites.

If you Google Doug McIsaac everything on the first page is from me and there are only a couple of results in the first four pages that aren’t mine.

Obviously this is easier for me than if my name was John Smith, but there are ways to have a unique username without resorting to luckylady73. Your business username shouldn’t be like your Match.com name.

7. Know who you are and what your goals are from social media.

Too many people get online and just spin their wheels because they didn’t start with a plan. If you’re struggling to figure out where to start go read my mentor Simon Ford’s great post called “Who am I? Who am I not? Who do I want to be? What am I doing about it?” http://www.facebook.com/note.php?note_id=136734128482

What other items do you think are MUSTS that I missed?

Innovative Affiliate Marketing

October 1, 2009 by Doug Mcisaac

As a marketer I’m always intrigued by other people’s marketing and try to learn from what they are doing. This gives me ideas for my clients and my own companies.

I found an innovative company in an unlikely place today. In an industry that I had not expected to see it happen in; school fundraising. My daughter is selling a catalog of products from a company called Innisbrook.

They have their physical catalog that she brings around to show everyone. But they also allow them to order online and to send out emails from the website to friends and family. My ex-wife was asking how that worked so I explained that

have the schools set up as affiliates and the students as sub affiliates.

Here’s the email I received from my daughter. Of and if you’re interested in some great gift wrap or some choicolates feel free to click the link an order it’s for a good cause 🙂

Hello!

I am Deborah McIsaac’s daughter (if you have not met me yet…). My school’s annual fundraiser with Innisbrook has begun. Innisbrook Wraps has beautifully designed gift wrap printed on quality recycled paper, coordinating gift wrap accessories, gourmet foods and fine Helen Grace Chocolates that make great gifts, Time Inc. magazine subscriptions, and more.

For every item that is purchased, Innisbrook donates up to 50% of the purchase price to my school. We are going to buy playground equipment. I also earn a prize credit for every item purchased except school supplies. The more prize credits I earn, the more prizes I win!

Please consider visiting the Innisbrook website and making a purchase on my behalf. A link is included below. Our sale will be over Monday, October 5, so don’t wait. Place your order today.

Thanks for your help!

Seller: JACQUELINE Seller ID# R332979E
School: ELYSIAN SCHOOL
School Number: 118751

Click the link below to visit Innisbrook.com and they will recognize me and my school automatically.

http://www.innisbrook.com/index_students.cfm?id1=R332979E&id2=&id3=

If the above link does not work:
1. Click below
2. Enter the Seller ID# R332979E
www.innisbrook.com/id.cfm

One of the main points here is that you need to ask yourself the question. Am I being creative enough in my marketing? and Am I exploring enough channels to build my business?

Are You Willing to Put in the Effort?

September 19, 2009 by Doug Mcisaac

I decided to share this video from Gray Vaynerchuk because it reminds me that effort really does pay off. Too many people let themselves get caught up in their concerns about not being smart enough or not having the skills to do something. Skills matter far less than effort and implementation.

One thing you will learn when you reach out and surround yourself with successful business owners is that most of them aren’t any smarter than you are and most of them don’t know as much as you do BUT all of the successful business owners I know share on trait. They have put in the effort necessary to be successful.

The most successful have modeled other successful business owners and reached out for the best coaches because they understand that value that can be found when they implement that one new distinction and one more idea. Notice I bolded implement, that’s because no amount of raw talent and no amount learning has ever made anyone successful. It all comes down to puting in the effort and implementing.

Enjoy the short video from Gary V. If you haven;t heard of him before go to his blog and review some of his other videos. He is one of the thought leaders that I follow and learn from.

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Archives for 2009

Seven things you must do

if you want to be successful in Social Media Marketing

Social Media Marketing Are You Ready?

Social Media Marketing
Are You Ready?