Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

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Archives for 2008

Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

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I strongly recommend listening to Mike’s radio show and buying his book. As a lifelong entrepreneur I am immensely impressed with his 8 attributes.

I have always believed as he does that true entrepreneurs are innovative and recognize that money is not the key to launching a business and many times gets in the way. Too many ventures have failed simply because the founders spent too much time chasing money and/or figuring out how they can spend it.

Go listen to the interview I assure you that you will enjoy it and find it is definitely worth your time.

Doug

Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

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Try These Innovative Marketing Techniques – Forbes.com

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Great article on Forbes about replacing expensive Yellow Pages ads with online marketing. Be sure to check out the 16 solid Small biz Web Design Tips.

Getting the word out on the cheap is one of the greatest hurdles for aspiring small-business owners in any economic environment, let alone the troubled one we’re in now.

Try These Innovative Marketing Techniques – Forbes.com

Doug

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Local Marketing information — Some great Posts

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  • How to Optimize Local Business Profiles for Free Local Directories – In today’s ultra-competitive business environment, it is surprising that so many businesses still fail to take advantage of the free directory listings that can be driven by a fully optimized Local Business Profile. The term free directory listings’ applies to local search engines, internet yellow pages, consumer review websites that focus on local businesses rather than products, local vertical search engines, and special directories like free 800 listings. A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic testimonials, and all permissible media including photos and videos.
  • Day Spa Marketing in your Local Community: Vital for Success – It is important to reach out to your online clientele because most people in this day in age research online to look for local businesses when they have a need. Day spa local marketing comes in many forms and it is important grab up all …
  • Pizza Shop Online Marketing is just as important as Fresh Pizza Dough! – So you have opened a pizza shop and you are wondering why your door does not swing open and if your phone has possibly broke? Taking out ads in news papers and phone books is only a small piece of the puzzle. …
  • Local Marketing Strategies – Local Marketing Strategies. Many businesses continue to rely on traditional marketing strategies to reach their local market. They distribute catalogs and purchase radio, newspaper and Yellow Page® advertisements. …
  • What is it about Starbucks? – One of the enduring myths about Location Based Services is the so-called “Starbucks Scenario”. You know the one – people write about how you’ll be going down the street and your phone will beep and you’ll see a Starbucks promotion …

    • How to Blog Your Way to Small-Business Success – US News and World Report

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    Here’s some good small business blogging advice from US News and World Report:

    How to Blog Your Way to Small-Business Success
    It seems like everyone has a blog these days—but most business owners don’t. They shouldBy Matthew BandykPosted September 26, 2008It might seem like everyone has a Web presence—a blog or a Facebook page—but that certainly isn’t true for small-business owners. Only about 41 percent have their own interactive websites, according to a 2008 survey by small-business advisory service Warrillow & Co. So, if folks can’t even manage the E-commerce basics, a blog is probably low on their priority list.

    How to Blog Your Way to Small-Business Success – US News and World Report

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    10 Design Conversion Tips : Internet Business Coaching by Terry Dean

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    One of my favorite internet marketing bloggers/coaches shares some great tips to improve conversion on your websites:

    10 Design Conversion Tips
    September 25, 2008
    Design is important.When people first arrive at your site, the first thing they see is your design. Does it look professional? Is it easy to get around and find what they’re looking for? Does it add credibility to you?To test the importance of design I’ve been running a series of tests on a few of my sites where I kept the sales text (and a video) the same while simply changing around the design of the site. Design changes increased conversions by as high as 45% in my recent tests.In other words, you can increase your sales dramatically simply by adding a few design changes to your site without hiring a high priced copywriter (although a high priced copywriter might make even more improvements).Here are 10 quick conversion tips that revolve around the design and photos on the site:

    10 Design Conversion Tips : Internet Business Coaching by Terry Dean

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