Marketing has changed - Have you changed your marketing?
Google has now started to sell sponsored videos. This could be very powerful. It will be interesting to see what they do to control the spammers. Techcrunch has a funny post entitled more sex videos for everyone that is worth chhecking out.
I will be running some tests with clients and will report my results in 3-4 weeks.
Welcome to Sponsored Videos – YouTube Advertising Programs
Doug
Amazing set of tools. Quite a few that I haven’t used.
Well worth checking out the post.
Tags: SEO, SEO tools, search engine optimization
Brian shares insights from Al Gores keynote at Web 2.0. Some of the conversation revolves around how Obama used the social web to win the election. I believe that if a business wants to be truly successful in the coming years hey will need to understand the new marketing paradigm.
The Internet and more accurately, the Social Web, provided direct channels between a hopeful candidate with the hope and conviction for change and the people who so desperately needed it.
PR 2.0: Al Gore on the Social Revolution for Change
Tags: socialweb, social marketing, al gore, obama’s election
Seth Godin provides great insight into trust in the social marketing age. Seth is as always insightful.
My favorite line from the post:
“You can fool us once, but probably not twice.”
Tags: sethgodin, trust, social marketing
When you think of social networking sites, there are some obvious candidates that may immediately come to mind. It may be surprising to know how many different social networking sites are actually out there. Here is a basic list of social networking sites online, but this list is by no means exhaustive.
Blogging – These are social networking sites that either center completely around communicating through blogging, or put a large emphasis on the concept of blogging.
– Blogger, http://www.blogger.com
– Livejournal, http://www.livejournal.com
– Twitter, http://www.twitter.com
– Windows Live Spaces, http://www.spaces.live.com/
– WordPress, http://www.wordpress.com
– Vox, http://www.vox.com
– Xanga, http://www.xanga.com
General Social Networking – These are the core of the social networking concept, with names like MySpace, Flickr, YouTube and Facebook leading the pack.
– ClassMates, http://www.classmates.com
– Bebo, http://www.bebo.com
– Deviant Art, http://www.deviantart.com
– Facebook, http://www.facebook.com
– Flickr, http://www.flickr.com
– LinkedIn, http://www.linkedin.com
– Meetup, http://www.meetup.com
– MySpace, http://www.myspace.com
– YouTube, http://www.youtube.com
– Gather, http://www.gather.com
– imeem, http://www.imeem.com
– Itsmy, http://www.itsmy.com
– My Yearbook, http://www.myyearbook.com
– Webshots, http://www.webshots.com
International Social Networking – These sites are especially popular in international countries, or are intended to cater to residents of a specific country. Friendster, for example, is a worldwide social networking site but it is especially popular in countries other than the United States. Biip, on the other hand, is a social networking site designed for the Norwegian community.
– Friendster, http://www.friendster.com
– Face Party, http://www.faceparty.com
– Friends Reunited, http://www.friendsreunited.co.uk/
– Biip, http://www.biip.no/
– Cloob, http://www.cloob.com/
– Cyworld, http://us.cyworld.com/
– Fotolog, http://www.fotolog.com/
– Frühstückstreff, http://www.fruehstueckstreff.org/
– Grono, http://www.grono.net
– Habbo, http://www.habbo.com
– hi5, http://www.hi5.com
– Hyves, http://www.hyves.nl
– IRC Galleria, http://www.irc-galleria.net/index.php
– iWiW, http://www.iwiw.hu/
– Profile Heaven, http://www.profileheaven.com/
Niche Interests – These are social networking sites that are geared toward certain interests like music lovers, bibliophiles, coffee enthusiasts or pop culture.
– Advogato, http://www.advogato.org/
– Amie Street, http://www.amiestreet.com/
– ANobii, http://www.anobii.com/
– CafeMom, http://www.cafemom.com
– Buzznet, http://www.buzznet.com
– Broadcaster, http://www.broadcaster.com
– Cake Financial, https://www.cakefinancial.com/
– Care2, http://www.care2.com/
– Eons, http://www.eons.com
– TravBuddy, http://www.travbuddy.com/
– Travellerspoint Travel Community, http://www.travellerspoint.com/
– BlackPlanet, http://www.blackplanet.com
– Elftown, http://www.elftown.com
– Flixster, http://www.flixster.com
– Geni, http://www.geni.com
– Goodreads, http://www.goodreads.com
– Gossip Report, http://www.gossipreport.com
– Guild Café, http://www.gamerDNA.com
– Hospitality club, http://www.hospitalityclub.org
– Last.fm, http://www.last.fm
– Library Thing, http://www.librarything.com/
– Lifeknot, http://www.lifeknot.com/
– Live Mocha, http://www.livemocha.com
– One World TV, http://tv.oneworld.net/
– Plaxo, http://www.plaxo.com
– Ravelry, http://www.ravelry.com
– Sci Space, http://www.scispace.net/
– WAYN, http://www.wayn.com/
Social Media – These sites specialize in sharing media and news with other members of the community.
– Digg, http://www.digg.com
– StumbleUpon, http://www.stumbleupon.com
– Del.icio.us, http://del.icio.us
– Reddit, http://www.reddit.com
– Fark, http://www.fark.com
Younger Generation – These are social networking sites that are best suited for younger generations and students.
– College Tonight, http://thequad.com/
– Gaia Online, http://www.gaiaonline.com
– NeoPets, http://www.neopets.com
– Student.com, http://www.student.com
– Reunion, http://www.reunion.com
Each one of these sites can be a good solid way to drive targeted traffic to your articles or your website. Before you ask, yes, you have to be careful not to do and outright sales pitch on your post. But with a little thinking on your part you will be able to make a useful post that is directed to your target market, without coming across as spam.
Some of the sites will not lend themselves to this marketing strategy, unless you are very creative in your post. Consequently you will find yourself being banned and your post being deleted if you violate the terms of service of those and others reflected on this list of social networking sites.
