Brian shares insights from Al Gores keynote at Web 2.0. Some of the conversation revolves around how Obama used the social web to win the election. I believe that if a business wants to be truly successful in the coming years hey will need to understand the new marketing paradigm.
The Internet and more accurately, the Social Web, provided direct channels between a hopeful candidate with the hope and conviction for change and the people who so desperately needed it.
PR 2.0: Al Gore on the Social Revolution for Change
Tags: socialweb, social marketing, al gore, obama’s election