There answers are high level, but it certainly gives you a starting point.
http://money.cnn.com/2008/04/28/smbusiness/take_business_online.fsb/?postversion=2008042912
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Marketing has changed - Have you changed your marketing?
There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.
Ron Douglas
TrafficSage.com
RecipeSecrets.Net"
by Doug Mcisaac
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by Doug Mcisaac
They just had a great small business marketing conference down in Houston. The focus was on online marketing and it looks like they covered a lot of good information. Here’s the link to the site: Small Business Marketing Unleashed
This further confirms my thoughts that small businesses are just beginning to wake up to the fact that marketing has changed and the old ways just don’t work as well anymore. Businesses that understand how web marketing fits into their marketing mix will dominate their markets for years before their competition realizes what is happening.
We will see more and more conferences like this and the local marketing companies will learn that if they don’t understand how to provide a multichannel solution for their clients that they will lose them.
The days of wasting money on branding style ads for local businesses are over. Advertising costs too much and it doesn’t work as well as it once did. Less and less time is spent reading the paper, watching local TV or using the phonebook. In today’s market you have to be there when your client is looking for you and more and more they are looking online.
by Doug Mcisaac
by Doug Mcisaac
Tomorrow I will post the Top Ten Ways to be Successful Online.
by Doug Mcisaac
I interviewed Walt with The Marketing Caddy on BlogTalkRadio March 31st follow the link if you would like to listen to the recording of our discussion:
The 5 Deadly Marketing Sins of Small Businesses
1. Not having a marketing mindset.
2. Failure to fully leverage assets.
3. Marketing to Everyone.
4. Same and Lame.
5. No Lead Generation Systems.
Bonus: Fear and Lack of Understanding of the Internet as a Marketing Tool.