Doug McIsaac

Marketing has changed - Have you changed your marketing?

Recent Posts

  • If You’re Not Following-Up With Your Leads IMMEDIATELY, You’re Leaving Your Money On The Table
  • Social Media Marketing Is Dead
  • My “Duh” moment – It’s Amazing When You Get Out of Your Own Way
  • Have you ever had one of those I don’t want to “do people today” days?
  • 7 Quick Tips for Social Media Automation

There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

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Twitter in Plain English

April 4, 2009 by Doug Mcisaac

One of the most straightforward explanations fo Twitter you will ever see from the briliant folks ove rat Common Craft. Enjoy, Doug

Filed Under: social marketing Tagged With: Add new tag, social marketing, social media, twitter

How to Annoy Someone on FaceBook

March 23, 2009 by Doug Mcisaac

Quick rant here and a little insight into who I am. I hate, hate, hate being interrupted and like to schedule everything. Well almost everything.  Maybe it’s a control thing I don’t know. It’s simply a reality in my life that I need to be able to control my calender. So I’ve always hated IM unless I was planning a chat with someone. Now I just meet them on Skype and talk, but I used to have chat sessions with developers I worked with in India before Skype.  But I digress…

Here’s a rgeat way to annoy someone on Facebook. Try it I’m sure it will work every time 🙂 Sarcasm intended.

I’m on Facebook today making a post and someone uses the chat function to pop up and say “hello.” Normally I ignore them, but for what ever reason, temporary insanity? I responded and said “Hello”

Here’s how the rest oif the conversation went:

They said “how are you”

I said, “Busy” Then felt a little bad for being rude so followed up with “how are you?”

They responded with “how do you going”

I responded “?”

They responded “Where are you located?”

I responded “Billings, Mt like it says on my profile, have a good day” and closed out of Facebook.

Here’s what they or anyone interested in being successful in Social Marketing should have done:

1. Read my profile before sending me a message.

2. Commented on something that I had posted, vote on a link etc… to engage in a conversation that I had already started and so that I would recognize their name

3. Found something in my profile to comment on when they messaged me. Then they would have had a reasonable chance of getting my attention and not ultimately annoying me.

You have to remember that people are inyerested in themselves first, then they may become interested in you. So always discuss them, their profile, their interests first, then they will be open to hearing what you have to say.

Hope you enjoyed the rant — let me know your thoughts and/or what else they could have done. I need to log in and remove them from my friends list before I forget their name…

Doug

Filed Under: social marketing Tagged With: facebook, social marketing, social media

Social Media is Going Main Stream

March 23, 2009 by Doug Mcisaac

Oprah started a Facebook fan page last week and has 388,000 fans already and Ellen DeGeneres started a Twitter profile and has over 323,000 followers already.

The tidal wave is beginning to build momentum and if you understand how to use social media for marketing you will be able to ride this tidal wave. That sounds like there’s a commercial coming. It wasn’t meant that way, but most of readers know that I’m passionate about social media marketing and am involved with Social Traffic and the Earth Day Birthday campaign. If you’re unfamiliar with them please check out the links it’s the best social marketing training available anywhere

Filed Under: social marketing Tagged With: Oprah, social marketing, social media

Google Friend Connect — Connecting is getting easier

March 8, 2009 by Doug Mcisaac

Google Friend Connect — Connecting is getting easier

Simon Ford’s Google Friend Connect video is amazing. I’m beginning to understand the power of this new tool. I’ll be adding it to some of my own and some clients sites to test it out.

Doug

Filed Under: social marketing, Uncategorized Tagged With: Google friend connect, social marketing

Seth Godin, Social Clutter and Obama

December 18, 2008 by Doug Mcisaac

Seth Godin really struck a cord for me this morning with today’s post. I have clients who are asking me how how they can “do what Obama did” but don’t understand the differences between social marketing and traditional marketinBarack Obama: Changeg.

When I explain that using social media to market an idea or drive a movement can work very well, but to use the medium correctly they will need to change their way of thinking and make a commitment to social media.

This is what Seth was touching on in today’s post that too many businesses are creating a meatball sundae by trying to use social media like it’s another TV commercial or magazine ad. It’s not, with social media we want to be educated and entertained and if we like what you share with us THEN we will buy from you. This is a very tough thing for most organizations to get their hands around. I know I struggled with it for a while myself.

Most of my clients are offline businesses or inventors introducing new products and we are using social media in a limited way for their campaigns, but I have one client who I believe is extremely well suited for excelling at social media.  They are an 18,000 member nonprofit and if they leverage their current member base and freely share information about their members causes they will attract new members, grow the relationship with their current members and increase donations. I’ll keep everyone posted on their progress.

Filed Under: Features, social marketing Tagged With: seth godin, social clutter, social marketing

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