Danny Sullivan, One of the top SEO consultants tells of his frustrating local search experience
Searching For Small Businesses, Coming Up FrustratedHaving written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my needs after a recent move, I’ve had a personal reminder of just how far behind some companies remain.I spent the past 12 years living in a small English village, where there was little need to turn to search engines if I needed help with my home. Everyone in the village knew who the plumber was, the two people who painted homes or that if you wanted a meal delivered, only one little Chinese food place would make the trip out. Domino’s Pizza? Forget it.Now I’ve just moved back to where I’m originally from, suburban Southern California. Getting my new house in order has sent me to search engines again and again, leaving me almost in shock at the mess I find out there.
Searching For Small Businesses, Coming Up Frustrated
Tags: localSEO, local search, small business marketing, online marketing