Doug McIsaac

Marketing has changed - Have you changed your marketing?

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  • If You’re Not Following-Up With Your Leads IMMEDIATELY, You’re Leaving Your Money On The Table
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  • My “Duh” moment – It’s Amazing When You Get Out of Your Own Way
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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

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Seth’s Blog: Off the record

November 10, 2008 by Doug Mcisaac

Seth Godin provides great insight into trust in the social marketing age. Seth is as always insightful.
My favorite line from the post:

“You can fool us once, but probably not twice.”

Seth’s Blog: Off the record

Tags: sethgodin, trust, social marketing

Filed Under: Features

List of Social Networking Sites

November 9, 2008 by Doug Mcisaac

When you think of social networking sites, there are some obvious candidates that may immediately come to mind. It may be surprising to know how many different social networking sites are actually out there. Here is a basic list of social networking sites online, but this list is by no means exhaustive.

Blogging – These are social networking sites that either center completely around communicating through blogging, or put a large emphasis on the concept of blogging.

– Blogger, http://www.blogger.com
– Livejournal, http://www.livejournal.com
– Twitter, http://www.twitter.com
– Windows Live Spaces, http://www.spaces.live.com/
– WordPress, http://www.wordpress.com
– Vox, http://www.vox.com
– Xanga, http://www.xanga.com

General Social Networking – These are the core of the social networking concept, with names like MySpace, Flickr, YouTube and Facebook leading the pack.

– ClassMates, http://www.classmates.com
– Bebo, http://www.bebo.com
– Deviant Art, http://www.deviantart.com
– Facebook, http://www.facebook.com
– Flickr, http://www.flickr.com
– LinkedIn, http://www.linkedin.com
– Meetup, http://www.meetup.com
– MySpace, http://www.myspace.com
– YouTube, http://www.youtube.com
– Gather, http://www.gather.com
– imeem, http://www.imeem.com
– Itsmy, http://www.itsmy.com
– My Yearbook, http://www.myyearbook.com
– Webshots, http://www.webshots.com

International Social Networking – These sites are especially popular in international countries, or are intended to cater to residents of a specific country. Friendster, for example, is a worldwide social networking site but it is especially popular in countries other than the United States. Biip, on the other hand, is a social networking site designed for the Norwegian community.

– Friendster, http://www.friendster.com
– Face Party, http://www.faceparty.com
– Friends Reunited, http://www.friendsreunited.co.uk/
– Biip, http://www.biip.no/
– Cloob, http://www.cloob.com/
– Cyworld, http://us.cyworld.com/
– Fotolog, http://www.fotolog.com/
– Frühstückstreff, http://www.fruehstueckstreff.org/
– Grono, http://www.grono.net
– Habbo, http://www.habbo.com
– hi5, http://www.hi5.com
– Hyves, http://www.hyves.nl
– IRC Galleria, http://www.irc-galleria.net/index.php
– iWiW, http://www.iwiw.hu/
– Profile Heaven, http://www.profileheaven.com/

Niche Interests – These are social networking sites that are geared toward certain interests like music lovers, bibliophiles, coffee enthusiasts or pop culture.

– Advogato, http://www.advogato.org/
– Amie Street, http://www.amiestreet.com/
– ANobii, http://www.anobii.com/
– CafeMom, http://www.cafemom.com
– Buzznet, http://www.buzznet.com
– Broadcaster, http://www.broadcaster.com
– Cake Financial, https://www.cakefinancial.com/
– Care2, http://www.care2.com/
– Eons, http://www.eons.com
– TravBuddy, http://www.travbuddy.com/
– Travellerspoint Travel Community, http://www.travellerspoint.com/
– BlackPlanet, http://www.blackplanet.com
– Elftown, http://www.elftown.com
– Flixster, http://www.flixster.com
– Geni, http://www.geni.com
– Goodreads, http://www.goodreads.com
– Gossip Report, http://www.gossipreport.com
– Guild Café, http://www.gamerDNA.com
– Hospitality club, http://www.hospitalityclub.org
– Last.fm, http://www.last.fm
– Library Thing, http://www.librarything.com/
– Lifeknot, http://www.lifeknot.com/
– Live Mocha, http://www.livemocha.com
– One World TV, http://tv.oneworld.net/
– Plaxo, http://www.plaxo.com
– Ravelry, http://www.ravelry.com
– Sci Space, http://www.scispace.net/
– WAYN, http://www.wayn.com/

Social Media – These sites specialize in sharing media and news with other members of the community.

– Digg, http://www.digg.com
– StumbleUpon, http://www.stumbleupon.com
– Del.icio.us, http://del.icio.us
– Reddit, http://www.reddit.com
– Fark, http://www.fark.com

Younger Generation – These are social networking sites that are best suited for younger generations and students.

– College Tonight, http://thequad.com/
– Gaia Online, http://www.gaiaonline.com
– NeoPets, http://www.neopets.com
– Student.com, http://www.student.com
– Reunion, http://www.reunion.com

Each one of these sites can be a good solid way to drive targeted traffic to your articles or your website. Before you ask, yes, you have to be careful not to do and outright sales pitch on your post. But with a little thinking on your part you will be able to make a useful post that is directed to your target market, without coming across as spam.

Some of the sites will not lend themselves to this marketing strategy, unless you are very creative in your post. Consequently you will find yourself being banned and your post being deleted if you violate the terms of service of those and others reflected on this list of social networking sites.

Filed Under: social marketing Tagged With: social marketing, social networking

Social Marketing and Google Rankings

November 8, 2008 by Doug Mcisaac

Once again Chris Lang delivers great social marketing advice.  Check out the 5 steps to ” how this is done” and the 5 steps “How can I use social marketing…”

“Social marketing and Google rankings and how you can leverage social marketing in
your own marketing campaigns?

Social Marketing and Google Rankings

Tags: socialmarketing, chris lang

Filed Under: Features

U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty – MarketWatch

October 27, 2008 by Doug Mcisaac

This is a great example of using a small dataset to extrapolate inaccurate results. I was reading this article, which reads like it was a press release,  and thought it had some interesting statistics and I really agree with what they have to say. Smart business owners are increasing their marketing efforts:

“With the critical holiday buying season on the horizon, it’s no surprise that small businesses are concerned about the uncertain state of the economy. Rather than accept the dire predictions of lower sales, most small businesses will bolster their holiday sales efforts with aggressive marketing plans”

“History shows that small businesses have led the way to better economic times in the past, and we are confident that today’s small businesses will do so again.”

But when I saw this statistic I had to check to see who was surveyed.

Email Marketing Most Effective

Small businesses tend to use a mix of marketing methods, but the majority (60 percent) say they rely on email marketing most for the holiday season

60% will rely on email marketing?? What?? Every survey that I’ve seen showed that only 30-40% of small businesses even had websites. Which fits with my own personal experience. Even if we were to assume that every small business with a website used email marketing; which is highly unlikely,  we would still be short 60% of respondents.

When I checked to see who was surveyed I found out that Constant Contact had surveyed their customers. Now that made sense, 60% of the people who have a service to do email promotions are going to do promotions for the holidays. That’s like going to a soccer game and asking everyone to tell you their favorite sport.

What happens most of the time is that someone reads an article like this grabs the data and starts repeating it. But before you do that you must learn to see what the dataset for the survey was. It will keep you from repeating data that obviously is not true for the whole population.

Here’s the link to the rest of the article if you are interested.

U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty Constant Contact Annual Small Business Holiday Survey Shows More Businesses Plan Heavier Promotional Push Earlier

U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty – MarketWatch
ur

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Filed Under: Market Research Tagged With: data integrity, emailmarketing, statistics

5 Ways to Make Your Website Sticky

October 27, 2008 by Doug Mcisaac

Here’s a great blog post explaining how to get more people to your website. It’s great straightforward advice. It’s funny how much people look for “tricks” and “secrets” when it really just comes down to start an interesting conversation, allow others to join it and start new conversations often. Enjoy Doug

5 Ways to Make Your Website Sticky

Tags: makeyour website sticky, SEO, blogging


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Filed Under: Features Tagged With: blogging, makeyour website sticky, SEO

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