Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

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Truth about Making Money With teleseminars Recording

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After some connection issues on my side I ended having a great interview with Kathleen Gage. She had some great pieces of advice for anyone marketing online, my personal favorite is “become a resource before you become a vendor” I think that too many people try to sell before they’ve established a sold relationship. One of the best ways to establish a relationship is to provide information that solves your target markets problems or helps them achieve their dreams.

Kathleen wanted me to make sure that everyone downloaded her free teleseminar report which you can access here

The Truth about Making Money with Teleseminars recording can be downloaded here http://budurl.com/KathleenGage

I hope you enjoy the recording as much as I enjoyed the interview.

Doug

Remove the YouTube Search Bar

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I was going through my embedded videos manually changing the code when I said to myself, “I bet there’s an easier way” So I emailed a programming buddy of mine,and asked how much effort it would take to write a script to add the code to remove the search bar. I included a link to my earlier post about the tweak I learned from Jason Moffat.

I expected an email telling me how much time it would take and what it would cost. He emailed the script and told me not to worry about it. So I put up a site where anyone who wants to use the script can use it and if you would like a copy simply sign up and I’ll email it to you.

The script is live at Remove the Search Bar

Recession proof your business with teleseminars

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Recession proof your business with teleseminars
 Long Distance Telephone Exchange in LondonBy Kathleen Gage

Why is it that some people are thriving during these uncertain economic times, while others are struggling? Chances are those that are doing well have diversified their revenue streams; especially on the Internet.

It’s amazing how many ways there are to legitimately make money on the Internet. You can sell eBooks, eReports, coaching service, teleseminars and more.

One of my favorite (and most profitable) are teleseminars.  Teleseminars are basically training sessions that are delivered over the telephone or through a webcast. As technology has improved, teleseminars have become one of the most preferred ways to conduct business training or promoting products and services.

There are many benefits of teleseminars but the most important one is that participants do not have to commute. You can host or take part in teleseminars from virtually anywhere — home, office or even halfway across the world. And you can generate great revenues.

Benefits of Teleseminars:

  • You do not have to leave your office to join a training program. Unlike traditional training courses where you had to consider travel time in the mix, you hardly have any disruption of your day. All you need to do is be right in front of your telephone or computer with fast and reliable Internet connection (with Skype or VOiP) at the scheduled time.
  • As mentioned earlier, you do not need to travel. Therefore, you have a lot of time at hand to complete other tasks or prepare for the teleseminar. The stress involved with traveling and reaching the venue on time is taken away.
  • The cost of hosting or participating in a teleseminar is extremely cost efficient compared to other methods of training or promoting a business.
  • Most teleseminars range from 30 – 90 minutes. This means that they are extremely focused and you can get a lot of relevant information that you can immediately put into practice.
  • Most teleseminars have a Q and A session. Participants can get instant solutions to certain issues that occur in a business scenario. Based on other people’s experiences, you learn which pitfalls should be avoided.

One of the major drawbacks of teleseminars is being a participant on one where the featured speaker is not engaging and uses jargon throughout the call. However, by being aware of the need to communicate in a way listeners can easily digest the information, you would be wise to add teleseminars to your marketing mix.

Access the FREE report, The Truth About Making Money with Teleseminars here

Search Marketing is scarier than taxes

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Income Taxes

For many of the small business owners that I meet doing anything online much less building a search marketing campaign is scary, but scarier than doing your own taxes? In a recent study commissioned by Microsoft Adcenter  73 percent for small business owners would rather do their taxes than build a search marketing campaign.

“The study revealed that 59 percent of small businesses with Web sites don’t currently use paid search marketing, and of those, 90 percent have never even attempted it.”
As an aside this study was an online survey so the results are probably sceued in favor of online activities and the results from a phone survey probably would have been even more dramatic. Just ask 10 small business owners that you know if they have websites. I doubt that you will find 6 out of 10 already have websites.

Why are small business owners afraid of online marketing? In many cases it’s a matter of age. The majority of small business owners are over 40 with many of them being over 50. They don’t go to the web to find out information so they assume that their client base doesn’t either. Sometimes they are right, but in most industries they are wrong.

Most small business owners are also working long hours already working in their companies instead of working on their companies. They are so busy working that they don’t have time to think about learning something new, much less actually take the time to learn something new. They also don;t have time to spend online, so they assume that their customers don’t search either.

They have been seduced by the brand advertising that they see on TV and feel that they need to advertise their business the same way that the national brands advertise. There are stories about advertising agencies that knew that they needed to polish the egos of the executives in their client companies by producing beautiful ego gratifying ads without worrying about actually selling anything.

Small business owners need to be educated that search marketing is the best tracking method for many businesses. Does that mean I feel that it will work great for every business, no I don’t. But with the tools and tracking that is available they will at least know whether or not it is working.

If you would like to read more about the study you can access it here

Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in Search Marketing: A surprising 73 percent surveyed would rather do their taxes than start a search marketing plan.

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Seth Godin, Social Clutter and Obama

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Seth Godin really struck a cord for me this morning with today’s post. I have clients who are asking me how how they can “do what Obama did” but don’t understand the differences between social marketing and traditional marketinBarack Obama: Changeg.

When I explain that using social media to market an idea or drive a movement can work very well, but to use the medium correctly they will need to change their way of thinking and make a commitment to social media.

This is what Seth was touching on in today’s post that too many businesses are creating a meatball sundae by trying to use social media like it’s another TV commercial or magazine ad. It’s not, with social media we want to be educated and entertained and if we like what you share with us THEN we will buy from you. This is a very tough thing for most organizations to get their hands around. I know I struggled with it for a while myself.

Most of my clients are offline businesses or inventors introducing new products and we are using social media in a limited way for their campaigns, but I have one client who I believe is extremely well suited for excelling at social media.  They are an 18,000 member nonprofit and if they leverage their current member base and freely share information about their members causes they will attract new members, grow the relationship with their current members and increase donations. I’ll keep everyone posted on their progress.