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Great Social Media PR Response

October 5, 2009 By 2 Comments

EA games creates great products, the millions of players and probably billions of hours that have been played on them can attest to that. But as with any software development there’s going to be some  bugs that quality assurance doens’t catch.

They had a bug in their game that allowed Tiger Woods to walk on water and it the ball. One of their fans posted a video on YouTube pointing this bug out.  Here’s that video:

Now they could have ignored it and just released a fix in their next update and honestly no one would have not purchase their game. Things like this happen and 99 out of 100 gamers could have cared less. But they responded with a video of their own showing why it wasn’t a bug.

This video was an amazing response and judging by the almost 4 million views that it’s received it has garnered EA tons of great publicity and their fanbase has responded. Check out all of the positive comments. Really a masterful move on EA’s part. What do you think about their response?

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Social Media Marketing — Are You Ready?

September 18, 2009 By 1 Comment

Social Media Marketing
Are You Ready?

Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.

View more presentations from dougmcisaac.
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Remove the YouTube Search Bar

January 8, 2009 By 2 Comments

I was going through my embedded videos manually changing the code when I said to myself, “I bet there’s an easier way” So I emailed a programming buddy of mine,and asked how much effort it would take to write a script to add the code to remove the search bar. I included a link to my earlier post about the tweak I learned from Jason Moffat.

I expected an email telling me how much time it would take and what it would cost. He emailed the script and told me not to worry about it. So I put up a site where anyone who wants to use the script can use it and if you would like a copy simply sign up and I’ll email it to you.

The script is live at Remove the Search Bar

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