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Tag Archive | "USP"

What’s Your USP?

Sunday, May 31, 2009

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Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always haveĀ  a line and people woud drive across town [...]

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Direct Marketing 101 Defining Your USP

Sunday, August 10, 2008

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Direct Marketing — Defining Your USP

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