Social Media Marketing — Are You Ready?

Social Media Marketing
Are You Ready?

Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.

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My Top Ten Social Media Marketing Mistakes

My Top ten social media marketing mistakes

Mistakes I made following other Guru’s advice BEFORE I found Social Traffic

Facebook Mistakes

1.    Friend everyone that they find on their favorite gurus friends list or group without so much as explaining why they are friending them. I actually said where I saw them on most of the friend requests.

2.    Accept friend requests from people like the ones above –if someone isn’t interested enough in you to tell you where they met you then the odds are you will never have a real conversation. Most of my real interactions on Facebook are with people I’ve at least talked to on Skype.

3.    Slap up a group and start inviting everyone in my friends list. – worked a little, but I didn’t get any get real traction because I didn’t give people a good reason to be engaged in my group.

4.    Send out info about affiliate products without first asking my audience what they were interested in.

5.    I didn’t engage my audience enough – with my group of 500+ would get  one or two comments if I was lucky when I posted something on the wall

Twitter Mistakes

6.    Went down the wall of my favorite Guru and added everyone following them.

7.    Set up a DM that was something like the following – “Thanks for following me, I have tons of free information at Online4Offline.com” – I received a couple of hundred newsletter sign ups from a thousand or so friend requests.  Before someone reads that and thinks it’s a good idea that was a year ago before everyone and their dog was doing spammy DMs.

8.    Signed up for a friendadder service that FLOODED my DM box with spam. I left that quickly and stopped auto-following everyone back.

Digg and other social bookmarking site mistakes

9.    Bookmarked my own sites across multiple accounts. Occasionally I would slip in another link or two.

10.    Digg banned three of my accounts including my main which I wasn’t using for the spammy stuff. This happened when using strategies and software recommended by a well known Digg guru.
Since finding Simon Ford and Social Traffic I’ve learned to focus on creating and sharing good content that other people will read, share and comment on. Tell me some of the things you were told to do when you got started with social media:

Facts about Facebook

My Mentor, Simon Ford, recently released a teaser video — Facebook for Business Marketing. The facts about Facebook are staggering. I’ve been doing presentations to local business groups and I’ve updated my presentation monthly and will need to do it again.  Enjoy the video there’s a lot more to come.

What the F**K is Social Media

This is one of the best researched slideshows I’ve seen  from Marta Kagan. She’s packed it full of great information and some staggering figures on social media.
Very insightful and provides a lot of ammo for those of you trying to convince your bosses that you need to be paying attention to social media.  Enjoy the slideshow.