My Top Ten Social Media Marketing Mistakes

My Top ten social media marketing mistakes

Mistakes I made following other Guru’s advice BEFORE I found Social Traffic

Facebook Mistakes

1.    Friend everyone that they find on their favorite gurus friends list or group without so much as explaining why they are friending them. I actually said where I saw them on most of the friend requests.

2.    Accept friend requests from people like the ones above –if someone isn’t interested enough in you to tell you where they met you then the odds are you will never have a real conversation. Most of my real interactions on Facebook are with people I’ve at least talked to on Skype.

3.    Slap up a group and start inviting everyone in my friends list. – worked a little, but I didn’t get any get real traction because I didn’t give people a good reason to be engaged in my group.

4.    Send out info about affiliate products without first asking my audience what they were interested in.

5.    I didn’t engage my audience enough – with my group of 500+ would get  one or two comments if I was lucky when I posted something on the wall

Twitter Mistakes

6.    Went down the wall of my favorite Guru and added everyone following them.

7.    Set up a DM that was something like the following – “Thanks for following me, I have tons of free information at Online4Offline.com” – I received a couple of hundred newsletter sign ups from a thousand or so friend requests.  Before someone reads that and thinks it’s a good idea that was a year ago before everyone and their dog was doing spammy DMs.

8.    Signed up for a friendadder service that FLOODED my DM box with spam. I left that quickly and stopped auto-following everyone back.

Digg and other social bookmarking site mistakes

9.    Bookmarked my own sites across multiple accounts. Occasionally I would slip in another link or two.

10.    Digg banned three of my accounts including my main which I wasn’t using for the spammy stuff. This happened when using strategies and software recommended by a well known Digg guru.
Since finding Simon Ford and Social Traffic I’ve learned to focus on creating and sharing good content that other people will read, share and comment on. Tell me some of the things you were told to do when you got started with social media:

Facts about Facebook

My Mentor, Simon Ford, recently released a teaser video — Facebook for Business Marketing. The facts about Facebook are staggering. I’ve been doing presentations to local business groups and I’ve updated my presentation monthly and will need to do it again.  Enjoy the video there’s a lot more to come.

Chris Brogan’s Trust Agents

There are a only a few people who’s blog posts I eagerly devour and learn from as soon as they appear:  Seth Godin, Simon Ford and Chris Brogan. I’ve read most if not all of Seth’s books, I’m CEO of one of Simon’s companies and I’m gleefully waiting for my copy of Chris’ new book Trust Agents to appear in my mailbox from Amazon.

Chris understands how social media works on a level that most will never truly understand and many of us are struggling to reach; at least I know I am, sorry to make assumptions about you. The core of social media and in truth all marketing is Trust. In any relationship someone must have faith and believe in the other person for the relationship to work. Business relationships are no different. Our clients must believe that our product or service will deliver at least as good as we tell them that it will.

I’m confident that Chris’ book will give us a deeper understanding of how to earn that trust and build influence using online tools.

In case anyone is thinking I’m  just pushing this for an affiliate commisison, I’m not, I trust that this book will be well worth the time invested in reading it.

Simply click ont he picture of the book and it will send you to Chris’ website for a list of locations to buy the book.

Trust Agents
Trust Agents