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My Ten Favorite Free Web Tools

This list is slanted towards SEO tools so I will be doing follow-on post that digs into some of my favorite Social Media tools. I also tried to keep this as a toolset that someone with average web skills could use and skipped some of the geekier tools that I use less frequently. 1.       Mozilla Firefox I [...]

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Chris Brogan’s Trust Agents

There are a only a few people who’s blog posts I eagerly devour and learn from as soon as they appear:  Seth Godin, Simon Ford and Chris Brogan. I’ve read most if not all of Seth’s books, I’m CEO of one of Simon’s companies and I’m gleefully waiting for my copy of Chris’ new book [...]

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What’s Your USP?

Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have  a line and people woud drive across town [...]

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Seth Godin, Blue Sweater and Our Shrinking World

In Seth Godin’s post today, How Big is Your World, he discusses how much our world is shrinking and introduces us to Jacqueline Novogratz, founder of the Acumen Fund and her book the Blue Sweater. He raises good questions for all of us to ask ourselves, How much are we involved in the world? Are [...]

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Seth Godin, Social Clutter and Obama

Seth Godin really struck a cord for me this morning with today’s post. I have clients who are asking me how how they can “do what Obama did” but don’t understand the differences between social marketing and traditional marketing. When I explain that using social media to market an idea or drive a movement can work [...]

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