PayPal What are you thinking???

Dear PayPal

I'm thinking about breaking up with you.

We've been together for almost a decade. A decade where I've bought and sold 10s of thousands of dollars of items using your service. I've loved the simplicity and the security that you provide me when I make purchases from people I don't know all over the world. I love how you make it easy for me to sell things online without having to go through setting up bank processing.

I evangelize you to friends, family, students and clients.Recommending that the simplicity that you provide far outweighs the higher transaction fees when selling and that the security you provide when ordering is unparalleled.

I look for the PayPal button when I'm making purchases and always use PayPal when it's available.

I even remember stubbornly ignoring Ebay's attempts to get me to use BillPay. I ranted to my friends about Ebay's attempts to replace you when you were so vital to Ebay's growth. Even when Ebay made us go through extra steps to use you I persevered. I thought you were in the right and I like to think that people like me are the reason that Ebay relented and bought you for $1.5 billion.

But I don't know what you're thinking right now.

I'm not sure if you've just gotten too big and forgotten your roots. Your service is still awesome, I've even had great customer service experiences the couple of times that I've had issues.

You have to remember that it's not the big things that kill relationships.

It's the little things. Like forgetting to put the toothpaste cap back on or leaving the toilet seat up.

Those things that just annoy you,

The first couple of times, you don't even notice

But after a while you mention it and explain why it bothers you

Then when it happens again…

You're mad

This is one of those things…

Why in the hell do I have to click "NO" I do not want to use your "Bill me later" service EVERY time I pay for something????

Once was fine…"Oh they have a new service…"

Even the second time, I thought "Oh there it is again…"

But then you started freezing the page to make me select yes or no on it.

That was annoying

But I dealt with it, thinking to  myself, "This is a little aggressive for a $5 purchase"

and it happened again

and again

and again

WTF are you doing??? Who programmed that thing. There are two issues here:

1. Why would someone want to use Bill me later on a $5 purchase?? Maybe a $500 purchase, BUT a $5 purchase???

2. Why should I have to say "NO" more than once. Hell even a 30 day cookie would be fine. A one day cookie would make it a little easier to bear…

Really…I don't get it. how much will you really earn on my $5 purchase if I use Bill Me Later…

Sincerely,

Former raving fan

 

Fir those that don't use PayPal here's the offending picture:

 

 

Are you Frustrated with Your Social Media Marketing?

 

Frustrated with Social Media“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

If you are not sure, ask yourself these simple questions:

Are you using the right platform?

First, remember that there are a variety of social media platforms for you to consider – most notably Facebook, Twitter, and YouTube. Further, within these platforms, there exist variations on the theme. For example, in Facebook, you can have a “Page,” a “Group,” or a “Community.” Each variation has its own set of tools, purposes, and capabilities. In addition, you may decide to participate in several social media platforms at the same time.

For example, if you have a fitness center or weight loss product , you may want to use your YouTube channel to publish videos on how to perform certain exercises or tapings of classes you offer there while using Facebook to build a sense of community through candid photos, listings of hours, available classes, and upcoming events.

Have you scrapped past attempts?

However, you also need to remember that whatever you take on has to be maintained and updated regularly. This can take up valuable time and people resources. While it can certainly be worth it in the long run, remember that consistency is key. If you do not think you will be able to maintain various platforms (or you have already started and stopped using a platform) be sure to erase or delete those accounts. Otherwise, you stand the risk of eroding your brand value when a customer (current or potential) stumbles across your forgotten Bebo account. Instead, make sure that what you have is the best it can be and do away with anything that you are not actively using.

Are you providing the type of information and interaction that your audience wants?

Ask yourself what it is that your audience would want to read, not what you want to tell them. Providing discounts or having giveaways can be useful, but you have to have more substance than that. Consider posting facts about your company, the brand, or its products. Think of the tidbits of information you encounter everyday that make you stop and say, “Really?” Examples include fun facts about how long you have been in business, what happens “behind the scenes”, why your business operates as it does (e.g. why Yoga class was cancelled on Tuesdays, why you do not serve poppyseed bagels, why you buy local, why legal documents are presented in blue card stock), etc.

Are you listening to your audience?

Likewise, are you listening to your audience? When they make a post, do you respond? Do you stay on top of when your company is mentioned on other sites, blogs, social media, etc., and make relevant comments to that affect (on that site and yours)? Remember that social media has developed because of the continued interaction it affords. Its purpose is not to simply broadcast, but rather give people a voice in things they would otherwise not be privy to.

Do you allow them a voice?

Similarly, make sure that you give your audience a voice. Ask open-ended questions, run surveys and polls, include them in new product decisions, etc. – the more things like this you do, the more valued your audience will feel. Remember that interaction is a large part of a successful social media campaign. If miss out on this, you may already be out of the game.

Social Media can be a key part of growing your business and brand to attract local consumers.

Local Internet Marketing isn’t just about having a website, it includes being findable in multiple places when local consumers are looking for your product or service.   A Local Internet Marketing Consultant can help you determine the best route for your online marketing plan.