Seth Godin, Blue Sweater and Our Shrinking World

In Seth Godin’s post today, How Big is Your World, he discusses how much our world is shrinking and introduces us to Jacqueline Novogratz, founder of the Acumen Fund and her book the Blue Sweater.

He raises good questions for all of us to ask ourselves, How much are we involved in the world? Are we actively doing something to help or are simply standing by, getting excited about the “issue of the day” and going on with our lives? We all need to take time out of our busy days and really stop and ask ourselves what we can do today to make the world a better place.

Jacqueline (one of my favorite names BTW) has experienced poverty in Africa and wrote what sounds like an amazing book about her experiences as a naive banker entering Africa and started the Acumen fund to build businesses to help fight poverty.

I believe that the grassroots, entrepreneurial approach is the only approach that works long-term to both stabilize and enrich a nation. Providing these entrepreneurs with access to training and capital will help us get past the corruption of their governments and the politics of the NGOs. I applaud the Acumen fund for their efforts.

To do my part for our shrinking world I’ve joined up with a group of social marketers, Social Traffic in a Grass Roots effort to enhance social awareness and promote Earth Day Birthday events. Our goals are to raise awareness about our environment,  and use social marketing to enhance a good cause. We all need to give back with the skills that we have.