Doug McIsaac

Marketing has changed - Have you changed your marketing?

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There are very few people I know who are as knowledgeable about strategic business planning as Doug McIsaac. He's a very talented, "under the radar" expert who has a natural knack for finding simple strategies to dramatically increase your profits. Doug is my go to guy for innovative Internet Marketing ideas and I think he's crazy for sharing all of his secrets.

Ron Douglas
TrafficSage.com
RecipeSecrets.Net"

 

 

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Archives for August 2010

Analysis of an Award Winning Campaign

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A couple of days ago I mentioned that I had worked on award winning direct mail campaigns and had someone PM me asking for the link to prove it. I figured I might as well share a video that I did a couple of years ago about a campaign I did that won a PoDi award and more importantly  had a 37.07% response rate and well over a 25x return per dollar.

There are some nuggets in this video about proper list selection and the value of a unique multi-channel campaign.

Let me know what you think about the campaign in the comment section

Facebook Rant #2 — The 5,000 Facebook Friends Fallacy

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This is icon for social networking website. Th...
Image via Wikipedia

Aren’t you tired of people using at the number of friends they have on Facebook or followers they have on Twitter to justify their experience or value as a social media “expert”?

Listen, do you really want to know how easy it is to get 5,000 friends on Facebook. Here’s the “secret” that’s been used and is still being touted by some of the so called Facebook gurus:

  1. Send blind friend requests 30-40 people a day. Why is 30 -40 the secret number you ask? It’s because Facebook realized that real people don’t friend 100+ people in a day.  So they will ban your account if you send too many.
  2. 30 – 40% of them will accept your requests.
  3. In 4-6 month’s you’ll have 5,000 friends.
  4. Or if you’re really “smart” you’ll go to Odesk or Elance and hire someone for $2 an hour to do it for you. You figure 1-2 hours a day for 180 days $320 – $640 to make yourself an expert.

Wow wasn’t that easy.

Here’s the deal, social media is not about the number of connections it’s about the quality of those connections. Now let me explain the dos and don’ts of friend requests.

Don’t send Blind Friend Requests

A blind friend request is any friend request sent without a reason why you are want to be their friend. I have 59 friend requests waiting right. 50 of them are blind friend requests. Several of those friend requests are from people who have social media consultant, strategist or expert in their profile…really. Is this what they teach their clients? The friend request is your first impression and we never get a chance to make another first impression.

Do send real Friend Requests

When you send a friend request you should take the time to explain why you want to be connected. If you aren’t willing to take 30 seconds to say why you want to be connected then you obviously don’t care about the connection.

When I send a friend request it’s because I met someone in person or read a good comment or post of there’s. There is usually a reason, you should have a reason as well. You should tell them the reason in the friend request:

“Dave it was nice meeting you, I look forward working together in the future…”

“Becky I couldn’t agree more on your comment on Jonathan’s post today. I think you’re someone I need to follow.”

Here’s a great friend request from Nancy Bain. Nancy “gets it” She listens, she learns and she passes her knowledge on to her clients. She’s someone worth paying attention to as well.

Nancy Bain

Nancy’s request was sent after a webinar I did with my friend and business partner Jonathan Rivera, the Real-TechGuy. She had a reason to listen to me and she told me what that was. That’s how a friend request should be sent.