According to reports from WSJ late Monday, Google Inc. (Nasdaq: GOOG) is planning to unveil a new service that measures Internet usage. This new tool should help advertisers target the best places place their online ads with more accuracy than companies like ComScore Inc. (Nasdad: SCOR) and Nielsen Online who have to rely on panels or surveys, which can be inconsistent and incomplete.
According to the article Google’s new service will be offered to marketers for free like their Analytics tool, according to the ad executives who have been told about the service.
It will be very exciting to watch how well this tehcnology works.
What are your thoughts on Google making this tool available?
Doug
Blogged with the Flock Browser
Tags: Google, marketing, google new ad service