Market Research | dougmcisaac.com

Archive | Market Research RSS feed for this section

Google’s new update is changing search marketing

9. July 2008

Google has changed the search game again. They have added real search data to their keyword tool. In the past we’ve had to estimate the number of searches that were being made on a keyword. There are many great tools out there that use different methods to estimate the number of searches, but they always [...]

Googles New Ad Service

23. June 2008

0 Comments

According to reports from WSJ late Monday, Google Inc. (Nasdaq: GOOG) is planning to unveil a new service that measures Internet usage. This new tool should help advertisers target the best places place their online ads with more accuracy than companies like ComScore Inc. (Nasdad: SCOR) and Nielsen Online who have to rely on panels [...]

Asking questions

25. March 2008

0 Comments

I caught myself the other day giving my opinion on a market I really didn’t know. I was telling a gentleman some subjects that he needed to focus his energies on developing content for his market. But after I sent him the post I thought to myself…I really don’t know his market. So I resent him [...]

Latest Videos

Direct Marketing — Defining Your USP

Direct Marketing 101 Defining Your USP

Asides

Google has changed the search game again. They have added real search data to their keyword tool.

In the past we’ve had to estimate the number of searches that were being made on a keyword. There are many great tools out there that use different methods to estimate the number of searches, but they always had their limitations and sometimes you would find that you spent a lot of time getting your website ranked on the first page only to find that you weren’t receiving anywhere near the number of searches that you thought you would.

Well before I get into a long post about what we did in the “old days” just go check out Ed Dale’s video. I need to get back to checking some search number for a project.

Doug

Blogged with the Flock Browser

Tags: Googlekeyword suggestion tool, ed dale’s video, search marketing