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U.S. Small Businesses Boost Marketing Efforts in Response to Economic Uncertainty – MarketWatch

This is a great example of using a small dataset to extrapolate inaccurate results. I was reading this article, which reads like it was a press release,  and thought it had some interesting statistics and I really agree with what they have to say. Smart business owners are increasing their marketing efforts: “With the critical holiday [...]

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Google’s new update is changing search marketing

Google has changed the search game again. They have added real search data to their  keyword tool. In the past we’ve had to estimate the number of searches that were being made on a keyword. There are many great tools out there that use different methods to estimate the number of searches, but they always [...]

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Googles New Ad Service

According to reports from WSJ late Monday, Google Inc. (Nasdaq: GOOG) is planning to unveil a new service that measures Internet usage. This new tool should help advertisers target the best places place their online ads with more accuracy than companies like ComScore Inc. (Nasdad: SCOR) and Nielsen Online who have to rely on panels [...]

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Asking questions

I caught myself the other day giving my opinion on a market I really didn’t know. I was telling a gentleman some subjects that he needed to focus his energies on developing content for his market. But after I sent him the post I thought to myself…I really don’t know his market. So I resent him [...]

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