dougmcisaac.com » Direct MArketing 101 http://dougmcisaac.com Small Business Online Marketing Advice From The Trenches Sat, 21 Jan 2012 16:52:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1
Analysis of an Award Winning Campaign http://dougmcisaac.com/360/analysis-of-an-award-winning-campaign/ http://dougmcisaac.com/360/analysis-of-an-award-winning-campaign/#comments Sat, 21 Aug 2010 01:09:49 +0000 Doug Mcisaac http://dougmcisaac.com/?p=360


A couple of days ago I mentioned that I had worked on award winning direct mail campaigns and had someone PM me asking for the link to prove it. I figured I might as well share a video that I did a couple of years ago about a campaign I did that won a PoDi award and more importantly  had a 37.07% response rate and well over a 25x return per dollar.

There are some nuggets in this video about proper list selection and the value of a unique multi-channel campaign.

Let me know what you think about the campaign in the comment section

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]]> http://dougmcisaac.com/360/analysis-of-an-award-winning-campaign/feed/ 0 Direct Marketing 101 Defining Your USP http://dougmcisaac.com/28/direct-marketing-101-defining-your-usp/ http://dougmcisaac.com/28/direct-marketing-101-defining-your-usp/#comments Sun, 10 Aug 2008 16:19:13 +0000 Doug Mcisaac http://dougmcisaac.com/?p=28


Direct Marketing — Defining Your USP

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