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Analysis of an Award Winning Campaign
A couple of days ago I mentioned that I had worked on award winning direct mail campaigns and had someone PM me asking for the link to prove it. I figured I might as well share a video that I did a couple of years ago about a campaign I did that won a PoDi award and more importantly had a 37.07% response rate and well over a 25x return per dollar.
There are some nuggets in this video about proper list selection and the value of a unique multi-channel campaign.
Let me know what you think about the campaign in the comment section
21. August 2010
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