Another great video from the folks at Common Craft on Twitter search, one of the most powerful features of Twitter.
What’s Your USP?
May 31, 2009 By View Comments
Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have a line and people woud drive across town for it. That’s like the Rio’s amazing seafood buffet in Vegas. It’s off the strip and a bit of a pain to get to, but they made the buffet worth it by being the best seafood buffet in Vegas. There are several restaurants that I can think of like that here in Montana, the Cowboy in Fishtail is in a town of a couple of hundred and an is hour from Billings, but you can’t go in there without seeing people who have driven the hour to get one of their steaks. They focus on serving big steaks at a reasonable price and people flock there to get them. I’m sure if you look around in your community you will see examples, not just in restaurants, but in othe rbusinesses as well.
My mentor, Simon U Ford, refers to it as going “an inch wide and a mile deep.” Too many people get caught up in trying to be everything to all people. I’ve done it too, but once you focus on what you are the best at then you can become truly successful.
Here’s a video a did last year that helps you understand and discover your Unique Selling Proposition:
What I learned from Shoemaker Tonight
March 13, 2009 By View Comments
I learned a lesson from a video of Shoemaker tonight. I’ll embed it at the end of this post so you can learn from it too.
The lesson I learned is that the biggest mistake of beginning bloggers is that they try to talk about subjects that they aren’t passionate about, they remove their unique personality from their writing and are unwilling to share about who they are.
I realized that I had made that mistake. My passion is building businesses; both my own businesses and helping entrepreneur’s build their businesses. In my rush to get content I’ve written quite a bit about online marketing. Which I know a fair deal about, but I have 17 years of running my own businesses and I need to talk about that.
I need to talk about how you start a business with $6,000 and grow it to 30 employees and a multi-million dollar payroll. The struggles and mistakes that were made along the way.
I need to talk about finding opportunity, even when everyone only sees failure.
I need to talk about how a 9 person company that truly didn’t know where next month’s payroll was coming from can negotiate an 8 figure deal with a Fortune 50 company and the steps it takes to get to that table.
I need to talk about managing customers and their expectations.
I need to talk how almost every personal issue in business ultimately comes down to egos and how ego can cause people to make rash decisions that ultimately destroy a business.
I need to talk about losing everything and how sometimes that’s the best thing that could happen to you.
Yes, from now on I will talk about things that I know better than anyone else and am more passionate about.
Doug
Recent Comments