My Top Ten Social Media Marketing Mistakes

My Top ten social media marketing mistakes

Mistakes I made following other Guru’s advice BEFORE I found Social Traffic

Facebook Mistakes

1.    Friend everyone that they find on their favorite gurus friends list or group without so much as explaining why they are friending them. I actually said where I saw them on most of the friend requests.

2.    Accept friend requests from people like the ones above –if someone isn’t interested enough in you to tell you where they met you then the odds are you will never have a real conversation. Most of my real interactions on Facebook are with people I’ve at least talked to on Skype.

3.    Slap up a group and start inviting everyone in my friends list. – worked a little, but I didn’t get any get real traction because I didn’t give people a good reason to be engaged in my group.

4.    Send out info about affiliate products without first asking my audience what they were interested in.

5.    I didn’t engage my audience enough – with my group of 500+ would get  one or two comments if I was lucky when I posted something on the wall

Twitter Mistakes

6.    Went down the wall of my favorite Guru and added everyone following them.

7.    Set up a DM that was something like the following – “Thanks for following me, I have tons of free information at Online4Offline.com” – I received a couple of hundred newsletter sign ups from a thousand or so friend requests.  Before someone reads that and thinks it’s a good idea that was a year ago before everyone and their dog was doing spammy DMs.

8.    Signed up for a friendadder service that FLOODED my DM box with spam. I left that quickly and stopped auto-following everyone back.

Digg and other social bookmarking site mistakes

9.    Bookmarked my own sites across multiple accounts. Occasionally I would slip in another link or two.

10.    Digg banned three of my accounts including my main which I wasn’t using for the spammy stuff. This happened when using strategies and software recommended by a well known Digg guru.
Since finding Simon Ford and Social Traffic I’ve learned to focus on creating and sharing good content that other people will read, share and comment on. Tell me some of the things you were told to do when you got started with social media:

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Facts about Facebook

My Mentor, Simon Ford, recently released a teaser video — Facebook for Business Marketing. The facts about Facebook are staggering. I’ve been doing presentations to local business groups and I’ve updated my presentation monthly and will need to do it again.  Enjoy the video there’s a lot more to come.

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Why You Need to Be Paying Attention to Social Media

“United Breaks Guitars” is a great story of how one determined man with the right connections can make a large multi-national pay attention using social media. Here’s the short version of the background story from Dave Carrol.

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.

The long version can be viewed here but wait until you’ve watched the videos they’re pretty good.

This first one is fun and edgy. United sat up and paid attention when it broke a million views in about a week.  As I write this post it’s past 5.5 million views and has helped the Sons of Maxwell, Dave Carroll’s become much more of a known quantity.  It would be interesting to find out how many copies of the songs have sold on iTunes.

Here was the second video that was produced. This was done after United contacted Dave Carroll.

Here’s the final video. It’s a lot less edgy and hasn’t received the viral push that the first video received.  So far it has only received 248,000 views and has been up for a little over a week.  Part of the reason the number of views is so much lower is that this video was delayed and took almot 6 weeks to get out which allowed the buzz to die down. Had this video been releases within 2 weeks of the first video it would have millions of views. That’s one thing about viral buzz, it doesn’t last, you need to keep it going.

Enjoy the video:

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Great advice for entrepreneurs from two billionaires

Today, I’m sharing two videos that I find inspiring. As entrepreneurs pressure and taking risks are what define us and Donald Trump, Robert Kiyosaki and Michael Dell are great examples for us to follow.

“If you can’t handle pressure you can’t make it as an entrepreneur. ” We entrepreneurs are a different breed, we thrive on pressure and in many ways are like the great players in sports. When the pressure is on we “want the ball.” We thrive in situations that others falter.

Great advice for entrepreneur’s from Michael Dell “Be Willing to experiment and fail.” As an entrpreneur I couldn’t agree more strongly, you don’t hit home runs without some strikouts.  Dell has taken some big swings in the past and most of the time he’s ended up on top.

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What the F**K is Social Media

This is one of the best researched slideshows I’ve seen  from Marta Kagan. She’s packed it full of great information and some staggering figures on social media.
Very insightful and provides a lot of ammo for those of you trying to convince your bosses that you need to be paying attention to social media.  Enjoy the slideshow.
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