dougmcisaac.com » Features http://dougmcisaac.com Small Business Online Marketing Advice From The Trenches Tue, 25 Nov 2008 20:26:09 +0000 http://wordpress.org/?v=2.6 en Seth Godin’s Tribes Q and A ebook http://dougmcisaac.com/2008/11/16/seth-godins-tribes-q-and-a-ebook/ http://dougmcisaac.com/2008/11/16/seth-godins-tribes-q-and-a-ebook/#comments Sun, 16 Nov 2008 22:51:55 +0000 dougmcis http://dougmcisaac.com/2008/11/16/seth-godins-tribes-q-and-a-ebook/

Seth Godin is a master marketer and an amazing author. Tribes has been amazing and this Q and A ebook is simply stunning. Check it out for free

http://budurl.com/tribesQandA

 

Doug

Online4Offline

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]]> http://dougmcisaac.com/2008/11/16/seth-godins-tribes-q-and-a-ebook/feed/ YouTube Sponsored Videos — It was bound to happen sooner or later http://dougmcisaac.com/2008/11/14/youtube-sponsored-videos-it-was-bound-to-happen-sooner-or-later/ http://dougmcisaac.com/2008/11/14/youtube-sponsored-videos-it-was-bound-to-happen-sooner-or-later/#comments Fri, 14 Nov 2008 14:44:40 +0000 dougmcis http://dougmcisaac.com/2008/11/14/youtube-sponsored-videos-it-was-bound-to-happen-sooner-or-later/ Google has now started to sell sponsored videos. This could be very powerful. It will be interesting to see what they do to control the spammers. Techcrunch has  a funny post entitled more sex videos for everyone that is worth chhecking out.

I will be running some tests with clients and will report my results in 3-4 weeks.

Welcome to Sponsored Videos - YouTube Advertising Programs

Doug

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]]> http://dougmcisaac.com/2008/11/14/youtube-sponsored-videos-it-was-bound-to-happen-sooner-or-later/feed/ Pubcon: Top Secret SEO Tools http://dougmcisaac.com/2008/11/14/pubcon-top-secret-seo-tools/ http://dougmcisaac.com/2008/11/14/pubcon-top-secret-seo-tools/#comments Fri, 14 Nov 2008 14:12:19 +0000 dougmcis http://dougmcisaac.com/2008/11/14/pubcon-top-secret-seo-tools/ Amazing set of tools. Quite a few that I haven’t used.
Well worth checking out the post.

Pubcon: Top Secret SEO Tools

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]]> http://dougmcisaac.com/2008/11/14/pubcon-top-secret-seo-tools/feed/ PR 2.0: Al Gore on the Social Revolution for Change http://dougmcisaac.com/2008/11/10/pr-20-al-gore-on-the-social-revolution-for-change/ http://dougmcisaac.com/2008/11/10/pr-20-al-gore-on-the-social-revolution-for-change/#comments Mon, 10 Nov 2008 14:29:08 +0000 dougmcis http://dougmcisaac.com/2008/11/10/pr-20-al-gore-on-the-social-revolution-for-change/ Brian shares insights from Al Gores keynote at Web 2.0. Some of the conversation revolves around how Obama used the social  web to win the election. I believe that if a business wants to be truly successful in the coming years hey will need to understand the new marketing paradigm.

The Internet and more accurately, the Social Web, provided direct channels between a hopeful candidate with the hope and conviction for change and the people who so desperately needed it.

PR 2.0: Al Gore on the Social Revolution for Change

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]]> http://dougmcisaac.com/2008/11/10/pr-20-al-gore-on-the-social-revolution-for-change/feed/ Seth’s Blog: Off the record http://dougmcisaac.com/2008/11/10/seths-blog-off-the-record/ http://dougmcisaac.com/2008/11/10/seths-blog-off-the-record/#comments Mon, 10 Nov 2008 00:18:39 +0000 dougmcis http://dougmcisaac.com/2008/11/10/seths-blog-off-the-record/ Seth Godin provides great insight into trust in the social marketing age. Seth is as always insightful.
My favorite line from the post:

“You can fool us once, but probably not twice.”

Seth’s Blog: Off the record

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]]> http://dougmcisaac.com/2008/11/10/seths-blog-off-the-record/feed/ Social Marketing and Google Rankings http://dougmcisaac.com/2008/11/08/social-marketing-and-google-rankings/ http://dougmcisaac.com/2008/11/08/social-marketing-and-google-rankings/#comments Sat, 08 Nov 2008 02:03:41 +0000 dougmcis http://dougmcisaac.com/2008/11/08/social-marketing-and-google-rankings/ Once again Chris Lang delivers great social marketing advice.  Check out the 5 steps to ” how this is done” and the 5 steps “How can I use social marketing…”

“Social marketing and Google rankings and how you can leverage social marketing in
your own marketing campaigns?

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]]> http://dougmcisaac.com/2008/11/08/social-marketing-and-google-rankings/feed/ 5 Ways to Make Your Website Sticky http://dougmcisaac.com/2008/10/27/5-ways-to-make-your-website-sticky/ http://dougmcisaac.com/2008/10/27/5-ways-to-make-your-website-sticky/#comments Mon, 27 Oct 2008 14:21:29 +0000 dougmcis http://dougmcisaac.com/2008/10/27/5-ways-to-make-your-website-sticky/ Here’s a great blog post explaining how to get more people to your website. It’s great straightforward advice. It’s funny how much people look for “tricks” and “secrets” when it really just comes down to start an interesting conversation, allow others to join it and start new conversations often. Enjoy Doug

5 Ways to Make Your Website Sticky

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]]> http://dougmcisaac.com/2008/10/27/5-ways-to-make-your-website-sticky/feed/ Searching For Small Businesses, Coming Up Frustrated http://dougmcisaac.com/2008/10/19/searching-for-small-businesses-coming-up-frustrated/ http://dougmcisaac.com/2008/10/19/searching-for-small-businesses-coming-up-frustrated/#comments Sun, 19 Oct 2008 20:48:19 +0000 dougmcis http://dougmcisaac.com/2008/10/19/searching-for-small-businesses-coming-up-frustrated/ Danny Sullivan, One of the top SEO consultants tells of his frustrating local search experience

Searching For Small Businesses, Coming Up FrustratedHaving written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of appearing before these customers in search. Surely. But as I’ve looked for local businesses to help with my needs after a recent move, I’ve had a personal reminder of just how far behind some companies remain.I spent the past 12 years living in a small English village, where there was little need to turn to search engines if I needed help with my home. Everyone in the village knew who the plumber was, the two people who painted homes or that if you wanted a meal delivered, only one little Chinese food place would make the trip out. Domino’s Pizza? Forget it.Now I’ve just moved back to where I’m originally from, suburban Southern California. Getting my new house in order has sent me to search engines again and again, leaving me almost in shock at the mess I find out there.

Searching For Small Businesses, Coming Up Frustrated

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]]> http://dougmcisaac.com/2008/10/19/searching-for-small-businesses-coming-up-frustrated/feed/ Online Expert Series Week 7 – Stephanie Chandler — From Entrepreneur to Infopreneur http://dougmcisaac.com/2008/10/19/online-expert-series-week-7-%e2%80%93-stephanie-chandler-from-entrepreneur-to-infopreneur/ http://dougmcisaac.com/2008/10/19/online-expert-series-week-7-%e2%80%93-stephanie-chandler-from-entrepreneur-to-infopreneur/#comments Sun, 19 Oct 2008 02:09:45 +0000 dougmcis http://dougmcisaac.com/?p=68 Online4Offline is in the 7th week of our 12 week online marketing expert interview series. Our goal is to help you supercharge your business as we enter the last 100 days of 2008.

During this series we will introduce you to proven techniques and tools to expand your business online and offline. Our presenters will include coaches, marketing consultants, authors, software providers and other “in the trenches” entrepreneurs.

This week out guest is Stephanie Chandler. We’ll be discussing how you can use information to build you business.

Stephanie is the author of several business and marketing books including:

- From Entrepreneur to Infopreneur (John Wiley & Sons)

- The Author’s Guide to Building an Online Platform (Quill Driver)

- The Business Startup Checklist and Planning Guide (Aventine)

- Marketing Your Business Online (Stephanie Chandler Enterprises, LLC)

She is the founder of http://www.BusinessInfoGuide.com, a directory of resources for entrepreneurs and http://www.TheBusinessGrowthConnection.com, a marketing company specializing in electronic newsletters.

Join us on the call Wednesday, October 22nd at 11:00am MST / 1:00pm EST / 6:00pm BST

You can listen online: http://www.blogtalkradio.com/online4offline Or dial in (347) 945-7951

Can’t make the call? Sign up for downloads of the calls at http://www.Online4Offline.com/experts/

]]> http://dougmcisaac.com/2008/10/19/online-expert-series-week-7-%e2%80%93-stephanie-chandler-from-entrepreneur-to-infopreneur/feed/ Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur http://dougmcisaac.com/2008/09/30/entrepreneurship-and-entrepreneur-talk-radio-show-mike-michalowicz-reveals-the-top-8-attributes-of-a-toilet-paper-entrepreneur/ http://dougmcisaac.com/2008/09/30/entrepreneurship-and-entrepreneur-talk-radio-show-mike-michalowicz-reveals-the-top-8-attributes-of-a-toilet-paper-entrepreneur/#comments Tue, 30 Sep 2008 17:41:57 +0000 dougmcis http://dougmcisaac.com/2008/09/30/entrepreneurship-and-entrepreneur-talk-radio-show-mike-michalowicz-reveals-the-top-8-attributes-of-a-toilet-paper-entrepreneur/ I strongly recommend listening to Mike’s radio show and buying his book. As a lifelong entrepreneur I am immensely impressed with his 8 attributes.

I have always believed as he does that true entrepreneurs are innovative and recognize that money is not the key to launching a business and many times gets in the way. Too many ventures have failed simply because the founders spent too much time chasing money and/or figuring out how they can spend it.

Go listen to the interview I assure you that you will enjoy it and find it is definitely worth your time.

Doug

Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

Entrepreneurship and Entrepreneur talk radio show | Mike Michalowicz Reveals the Top 8 Attributes of A Toilet Paper Entrepreneur

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