Great Stick Marketing Example

What is stick marketing?

When you do or send something after the sale to make your business stand out from all of your competitors. It’s marketing you use to “stick” yourself in the top of your customers mind and get them to tell others about you.

Most of the time these are simple: a chocolate or a thank you note in your box when you purchase an item or the salesperson who drops off muffins at your office. Those are good, simple examples.

The example I want to share today is great for a number of reasons. The most important reasons are it was a complete surprise and they really know their target audience.

This example is from Serverdensity.com, they are a cloud based company that provides server monitoring. That’s a brutally competitive market and it’s tough for a small company to stand out.

Here’s what we received and the VHS case made us go…

”VHS???”

Or is it a game??

Server Wars

 

Let’s open it and find out….

Introduction letter

A handwritten note introducing us to our rep Rufus…

Made us ask…

”How much are we paying for this?”

Then we noticed the wax seal and had to show it to the other guys in the office

Wax Seal

After discussing how cool the wax seal was for a couple of minutes we all stood around to see what else was in the case:

Lots of cool stuff

  • A cool case
  • A handwritten note introducing us to our rep…
  • A wax seal – very classy
  • Some Earl Gray Tea
  • A little notebook
  • A sticker
  • A Patch

Why was this awesome….

It was a total surprise – mailed from the UK to the USA.

It showed they really know there target market which is network guys who run servers.

Really remarkable marketing makes you want to tell other people about it.

That’s why I had to share, great job Server Density!

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Comments

  1. says

    Thanks for writing about this! You’re right that it can be difficult to stand out so we spend a lot of time coming up with ideas to impress customers and combine that with getting the word out. We try and approach things how we’d like to be dealt with as customers ourselves!

  2. says

    You’re welcome David! I was really impressed. I’m always amazed at how many business owners spend all of their time and money on getting new customers and completely forget them once they have them.