Seven things you must do if you want to be successful in Social Media Marketing

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Seven things you must do

if you want to be successful in Social Media Marketing

1. Control your schedule

Too many people allow themselves to get buried in the fun social aspects of the social media sites and forget that they are there for business. You need to schedule a block of time every day to spend on your social media marketing efforts and stick to that time. Ideally first thing in the morning so you don’t miss it.

2. Limit your number of Social Media Sites

People jump into dozens or hundreds of sites and try to maintain their profiles on all of those sites. It doesn’t work because it takes too much time and dilutes your focus. Stick to the 2-3 sites that provide the most benefit and automate or forget all of the rest.

3. Learn to write…or speak…or do video

Ideally you do all three, but you must produce content on a consistent basis. The more you write the better you will get. The more you hear yourself speaking the better you will get, the more you see yourself on camera the better you will get…trust me. You should read my earlier material or watch some of my videos. Some of those are really bad  :-)

4. Have an easy to remember, consistent username

Ideally your real name, your brand name or your keywords. Some sites like Facebook, frown upon keywords in your username. Use the same username on all of your sites.

5. Develop a thick skin

The more you build your reputation the more likely you are to have someone come after you. Sometimes they do it in the open and to your face most times they do it when they don’t think you’re listening.

Always be listening and respond appropriately without overreacting.

6. Control the searches on your username

The easiest way to do this is to have a blog your name and profiles on a number of the big social media sites.

If you Google Doug McIsaac everything on the first page is from me and there are only a couple of results in the first four pages that aren’t mine.

Obviously this is easier for me than if my name was John Smith, but there are ways to have a unique username without resorting to luckylady73. Your business username shouldn’t be like your Match.com name.

7. Know who you are and what your goals are from social media.

Too many people get online and just spin their wheels because they didn’t start with a plan. If you’re struggling to figure out where to start go read my mentor Simon Ford’s great post called “Who am I? Who am I not? Who do I want to be? What am I doing about it?” http://www.facebook.com/note.php?note_id=136734128482

What other items do you think are MUSTS that I missed?

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  • Sandie

    Doug

    Thanks for the post. I appreciate the fact you pointed out you did not start at the level of competence you currently have achieved.

    Looking forward to more of your content.

  • http://dougmcisaac.com dougmcis

    It is amazing how many of the “experts” out there try to make it out like they were always perfect. I’m an entrepreneur, I’ve learned more from my failures than I have from my successes.

    Doug

  • http://technologyworkgroup.wordpress.com/ Michael

    Great post and #1 is a fantasic bit of advice for people who tell me social media is a waste of time. The applications are not the time wasters, but those who allow themselves to use them. Thanks!

  • http://technologyworkgroup.wordpress.com/ Michael

    Great post and #1 is a fantasic bit of advice for people who tell me social media is a waste of time. The applications are not the time wasters, but those who allow themselves to use them. Thanks!

  • http://dougmcisaac.com dougmcis

    That’s right Michael too many people get started with Social media marketing without a plan and they fail because of the lack of the plan, not because of the platform. It’s kind of like the going to the airport and hanging out in the lounge instead of getting on a plane. Then blaming the airport for not getting you to your destination.