Great Social Media PR Response

Mon, Oct 5, 2009

EA games creates great products, the millions of players and probably billions of hours that have been played on them can attest to that. But as with any software development there’s going to be some bugs that quality assurance doens’t catch.

They had a bug in their game that allowed Tiger Woods to walk on water and it the ball. One of their fans posted a video on YouTube pointing this bug out. Here’s that video:

Now they could have ignored it and just released a fix in their next update and honestly no one would have not purchase their game. Things like this happen and 99 out of 100 gamers could have cared less. But they responded with a video of their own showing why it wasn’t a bug.

This video was an amazing response and judging by the almost 4 million views that it’s received it has garnered EA tons of great publicity and their fanbase has responded. Check out all of the positive comments. Really a masterful move on EA’s part. What do you think about their response?

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Social Media Marketing, social media public relations, social networking, youtube marketing

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dougmcis - who has written 90 posts on dougmcisaac.com.

I've been building businesses for almost twenty years. I retired from RMTG, Inc November 2006 and started working with coaching clients within months of that retirement.

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Ryan Norris

Lol. But I do think that it was a calculated move on their part... Waiting for someone to post the first video of the "JEsus shot" before releasing a real footage of Tiger doing the same. Pre-meditated or not, it was a great way to generate buzz.

Thanks for the heads up!