Building a Small Business Website

Wed, Apr 30, 2008

Once again, FSB, delivers a nice concise article answering th question that many small business owners are asking themselves. “Should I have a website and how do I get started?”
There answers are high level, but it certainly gives you a starting point.
http://money.cnn.com/2008/04/28/smbusiness/take_business_online.fsb/?postversion=2008042912

clipped from money.cnn.com

Building your first business Web site

There are several factors to consider when establishing a Web presence, including the type of business, what you want to do online, and your level of technical savvy, says Robert Monroe, who co-coordinates the business and technology program at Carnegie Mellon‘s Tepper business school. He suggests first asking yourself these basic questions:

“Your Web site is going to be a key marketing component of your business,” Farris says.

“Don’t forget to save some money for ongoing site traffic improvements,” Cutting says. He employs a search optimization company to make Dakin Farm easier to find. ?

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This post was written by:

dougmcis - who has written 90 posts on dougmcisaac.com.

I've been building businesses for almost twenty years. I retired from RMTG, Inc November 2006 and started working with coaching clients within months of that retirement.

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dougmcis

Andrew,
You're right and I see it all of the time, that's what I tell my clients is like building a "billboard on the prairie" and hoping that they build a freeway near it sometime in the future. You have to tell people that it's there and give them a reason to come back.

I can't tell you how many businesses that I've run into that don't even advertise that they have a website to their customers.

Doug
Andrew

Nowadays it's so cheap to start up a website and get it hosted, there's no excuse. A problem I find (as web developer) is that many businesses see the launch of a website as the "final product" and do not see it as something that evolves as more and more content to the site gets (or should get!) added.