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Building a Small Business Website

April 30, 2008 By View Comments
Once again, FSB, delivers a nice concise article answering th question that many small business owners are asking themselves. “Should I have a website and how do I get started?”
There answers are high level, but it certainly gives you a starting point.
http://money.cnn.com/2008/04/28/smbusiness/take_business_online.fsb/?postversion=2008042912


clipped from money.cnn.com
Building your first business Web site

There are several factors to consider when establishing a Web presence, including the type of business, what you want to do online, and your level of technical savvy, says Robert Monroe, who co-coordinates the business and technology program at Carnegie Mellon‘s Tepper business school. He suggests first asking yourself these basic questions:

“Your Web site is going to be a key marketing component of your business,” Farris says.

“Don’t forget to save some money for ongoing site traffic improvements,” Cutting says. He employs a search optimization company to make Dakin Farm easier to find. ?To top of page
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  • http://www.puresilva.com/ Andrew

    Nowadays it’s so cheap to start up a website and get it hosted, there’s no excuse. A problem I find (as web developer) is that many businesses see the launch of a website as the “final product” and do not see it as something that evolves as more and more content to the site gets (or should get!) added.

  • http://www.puresilva.com/ Andrew

    Nowadays it’s so cheap to start up a website and get it hosted, there’s no excuse. A problem I find (as web developer) is that many businesses see the launch of a website as the “final product” and do not see it as something that evolves as more and more content to the site gets (or should get!) added.

  • http://dougmcisaac.com/ dougmcis

    Andrew,
    You’re right and I see it all of the time, that’s what I tell my clients is like building a “billboard on the prairie” and hoping that they build a freeway near it sometime in the future. You have to tell people that it’s there and give them a reason to come back.

    I can’t tell you how many businesses that I’ve run into that don’t even advertise that they have a website to their customers.

    Doug

  • http://dougmcisaac.com dougmcis

    Andrew,
    You’re right and I see it all of the time, that’s what I tell my clients is like building a “billboard on the prairie” and hoping that they build a freeway near it sometime in the future. You have to tell people that it’s there and give them a reason to come back.

    I can’t tell you how many businesses that I’ve run into that don’t even advertise that they have a website to their customers.

    Doug

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