Building a Small Business Website

Once again, FSB, delivers a nice concise article answering th question that many small business owners are asking themselves. “Should I have a website and how do I get started?”
There answers are high level, but it certainly gives you a starting point.
http://money.cnn.com/2008/04/28/smbusiness/take_business_online.fsb/?postversion=2008042912

clipped from money.cnn.com

Building your first business Web site

There are several factors to consider when establishing a Web presence, including the type of business, what you want to do online, and your level of technical savvy, says Robert Monroe, who co-coordinates the business and technology program at Carnegie Mellon‘s Tepper business school. He suggests first asking yourself these basic questions:

“Your Web site is going to be a key marketing component of your business,” Farris says.

“Don’t forget to save some money for ongoing site traffic improvements,” Cutting says. He employs a search optimization company to make Dakin Farm easier to find. ?To top of page

  blog it
Be Sociable, Share!

Comments

  1. says

    Nowadays it’s so cheap to start up a website and get it hosted, there’s no excuse. A problem I find (as web developer) is that many businesses see the launch of a website as the “final product” and do not see it as something that evolves as more and more content to the site gets (or should get!) added.

  2. says

    Nowadays it’s so cheap to start up a website and get it hosted, there’s no excuse. A problem I find (as web developer) is that many businesses see the launch of a website as the “final product” and do not see it as something that evolves as more and more content to the site gets (or should get!) added.

  3. says

    Andrew,
    You’re right and I see it all of the time, that’s what I tell my clients is like building a “billboard on the prairie” and hoping that they build a freeway near it sometime in the future. You have to tell people that it’s there and give them a reason to come back.

    I can’t tell you how many businesses that I’ve run into that don’t even advertise that they have a website to their customers.

    Doug

  4. says

    Andrew,
    You’re right and I see it all of the time, that’s what I tell my clients is like building a “billboard on the prairie” and hoping that they build a freeway near it sometime in the future. You have to tell people that it’s there and give them a reason to come back.

    I can’t tell you how many businesses that I’ve run into that don’t even advertise that they have a website to their customers.

    Doug