Comments on: What’s Your USP? http://dougmcisaac.com/182/whats-your-usp/ Small Business Online Marketing Advice From The Trenches Tue, 17 Jan 2012 19:44:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Frugalocal http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-324 Frugalocal Mon, 15 Jun 2009 15:21:33 +0000 http://dougmcisaac.com/?p=182#comment-324 A USP is critical to set yourself apart from all the competition. The more competitive your industry the more critical it becomes. If consumers don't see a clear advantage to giving you their business they will give it to someone else. A USP is critical to set yourself apart from all the competition. The more competitive your industry the more critical it becomes. If consumers don’t see a clear advantage to giving you their business they will give it to someone else.

]]> By: Frugalocal http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-631 Frugalocal Mon, 15 Jun 2009 15:21:00 +0000 http://dougmcisaac.com/?p=182#comment-631 A USP is critical to set yourself apart from all the competition. The more competitive your industry the more critical it becomes. If consumers don't see a clear advantage to giving you their business they will give it to someone else. A USP is critical to set yourself apart from all the competition. The more competitive your industry the more critical it becomes. If consumers don’t see a clear advantage to giving you their business they will give it to someone else.

]]> By: dougmcis http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-295 dougmcis Mon, 01 Jun 2009 01:28:31 +0000 http://dougmcisaac.com/?p=182#comment-295 Jonathan, I agree, we tend to feel that we need to be all things to all people and feel that we will lose a sale if we aren't. In real estate it's the people who feel that they need to sell anything that comes their way, commercial, residential, vacation, land, storage... they have no depth of understanding in any of the areas. Just sit back and think about the most successful Realtors that you know and ask yourself are they specialists or generalists. In 90%+ of the cases I would be willing to bet that they have focused on one or two areas of real estate. Doug Jonathan,

I agree, we tend to feel that we need to be all things to all people and feel that we will lose a sale if we aren’t. In real estate it’s the people who feel that they need to sell anything that comes their way, commercial, residential, vacation, land, storage… they have no depth of understanding in any of the areas. Just sit back and think about the most successful Realtors that you know and ask yourself are they specialists or generalists. In 90%+ of the cases I would be willing to bet that they have focused on one or two areas of real estate.

Doug

]]> By: dougmcis http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-630 dougmcis Mon, 01 Jun 2009 01:28:00 +0000 http://dougmcisaac.com/?p=182#comment-630 Jonathan, I agree, we tend to feel that we need to be all things to all people and feel that we will lose a sale if we aren't. In real estate it's the people who feel that they need to sell anything that comes their way, commercial, residential, vacation, land, storage... they have no depth of understanding in any of the areas. Just sit back and think about the most successful Realtors that you know and ask yourself are they specialists or generalists. In 90%+ of the cases I would be willing to bet that they have focused on one or two areas of real estate. Doug Jonathan,

I agree, we tend to feel that we need to be all things to all people and feel that we will lose a sale if we aren’t. In real estate it’s the people who feel that they need to sell anything that comes their way, commercial, residential, vacation, land, storage… they have no depth of understanding in any of the areas. Just sit back and think about the most successful Realtors that you know and ask yourself are they specialists or generalists. In 90%+ of the cases I would be willing to bet that they have focused on one or two areas of real estate.

Doug

]]> By: jonathan rivera http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-292 jonathan rivera Sun, 31 May 2009 15:29:50 +0000 http://dougmcisaac.com/?p=182#comment-292 I was enlightened when I first heard, "an inch wide and a mile deep" from Simon. I had been focussing on too many things and I was scattered. As marketers we need to focus on being the best at one thing. That way we can put all our efforts in being the BEST at that one thing and stop wasting time trying to be the 100th best at everything. I was enlightened when I first heard, “an inch wide and a mile deep” from Simon.

I had been focussing on too many things and I was scattered. As marketers
we need to focus on being the best at one thing. That way we can put all our
efforts in being the BEST at that one thing and stop wasting time trying to be the 100th best at everything.

]]> By: Jonathan R. Rivera http://dougmcisaac.com/182/whats-your-usp/comment-page-1/#comment-629 Jonathan R. Rivera Sun, 31 May 2009 15:29:00 +0000 http://dougmcisaac.com/?p=182#comment-629 I was enlightened when I first heard, "an inch wide and a mile deep" from Simon. I had been focussing on too many things and I was scattered. As marketers we need to focus on being the best at one thing. That way we can put all our efforts in being the BEST at that one thing and stop wasting time trying to be the 100th best at everything. I was enlightened when I first heard, “an inch wide and a mile deep” from Simon.

I had been focussing on too many things and I was scattered. As marketers
we need to focus on being the best at one thing. That way we can put all our
efforts in being the BEST at that one thing and stop wasting time trying to be the 100th best at everything.

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