What I learned from Shoemaker Tonight

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I learned a lesson from a video of Shoemaker tonight. I’ll embed it at the end of this post so you can learn from it too.

The lesson I learned is that the biggest mistake of beginning bloggers is that they try to talk about subjects that they aren’t passionate about, they remove their unique personality from their writing and are unwilling to share about who they are.

I realized that I had made that mistake. My passion is building businesses; both my own businesses and helping entrepreneur’s build their businesses. In my rush to get content I’ve written quite a bit about online marketing.  Which I know a fair deal about, but I have 17 years of running my own businesses and I need to talk about that.

I need to talk about how you start a business with $6,000 and grow it to 30 employees and a multi-million dollar payroll. The struggles and mistakes that were made along the way.

I need to talk about finding opportunity, even when everyone only sees failure.

I need to talk about how a 9 person company that truly didn’t know where next month’s payroll was coming from can negotiate an 8 figure deal with a Fortune 50 company and the steps it takes to get to that table.

I need to talk about managing customers and their expectations.

I need to talk how almost every personal issue in business ultimately comes down to egos and how ego can cause people to make rash decisions that ultimately destroy a business.

I need to talk about losing everything and how sometimes that’s the best thing that could happen to you.

Yes, from now on I will talk about things that I know better than anyone else and am more passionate about.

Doug

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  • http://www.eventslisted.com/ Peter Holmes

    Great to hear as a small business owner, I’ll be listening. Any tips I can get are a bonus. As for internet marketing you seem to be fairly knowledgeable (and passionate) from where I’m standing. I found you here didn’t I!! ..Regards …Peter…pfh.edbd

  • http://www.eventslisted.com Peter Holmes

    Great to hear as a small business owner, I’ll be listening. Any tips I can get are a bonus. As for internet marketing you seem to be fairly knowledgeable (and passionate) from where I’m standing. I found you here didn’t I!! ..Regards …Peter…pfh.edbd

  • http://www.houseplus.co.nz/blog Lisa Lomas

    I could not agree more, write about what you know then it comes straight from you naturally. Excitement is a wonderful quality to have in your work.

    Smiles
    Lisa

  • http://www.houseplus.co.nz/blog Lisa Lomas

    I could not agree more, write about what you know then it comes straight from you naturally. Excitement is a wonderful quality to have in your work.

    Smiles
    Lisa

  • http://dougmcisaac.com/ dougmcis

    Lisa and Peter,
    Glad to see both of you commenting here. I hope to keep the value level high.

    Doug

  • http://dougmcisaac.com dougmcis

    Lisa and Peter,
    Glad to see both of you commenting here. I hope to keep the value level high.

    Doug

  • http://tampaseocompany.com/ Tampa SEO

    Hey Doug, I found your site through a comment you left on Justin Brookes website. Anyway, I agree totally and find that if I try to write about something I am not passionate about, I can’t do it well. The words don’t flow and it becomes too much work. I am passionate about SEO and cars so I write about those subjects. Thanks for the insight. Zack

  • http://tampaseocompany.com Tampa SEO

    Hey Doug, I found your site through a comment you left on Justin Brookes website. Anyway, I agree totally and find that if I try to write about something I am not passionate about, I can’t do it well. The words don’t flow and it becomes too much work. I am passionate about SEO and cars so I write about those subjects. Thanks for the insight. Zack

  • http://dougmcisaac.com/ dougmcis

    Zack,

    It’s all about passion.

    Thanks for coming over, Justin is a good guy who’s delivering solid info. I shared a cab with him last year during Mass Control he’s a good source to follow.

    Doug

  • http://dougmcisaac.com dougmcis

    Zack,

    It’s all about passion.

    Thanks for coming over, Justin is a good guy who’s delivering solid info. I shared a cab with him last year during Mass Control he’s a good source to follow.

    Doug

  • Russell D’Souza

    Doug,

    I stumbled on this blog today and am excited to contribute in the interesting discussions that you bring up. As the founder of a web 2.0 company (http://scribnia.com/) I would obviously find it fascinating to hear about the companies that you launched and some of the mistakes/learning experiences you had.

    I’m not sure what you are doing now (working, consulting), but if at all possible, please try to blog about that. What makes Penelope Trunk and top bloggers like her so compelling is that she writes candidly about challenges in her life / businesses as they happen. You get a sense of the author as a person and it promotes the sense of the blog being a diary. Writers have the ability to spin the past in various ways so its great reading an author discuss the present without an idea about what the future will hold.

  • http:///scribnia.com/ Russell D’Souza

    Doug,

    I stumbled on this blog today and am excited to contribute in the interesting discussions that you bring up. As the founder of a web 2.0 company (http://scribnia.com/) I would obviously find it fascinating to hear about the companies that you launched and some of the mistakes/learning experiences you had.

    I’m not sure what you are doing now (working, consulting), but if at all possible, please try to blog about that. What makes Penelope Trunk and top bloggers like her so compelling is that she writes candidly about challenges in her life / businesses as they happen. You get a sense of the author as a person and it promotes the sense of the blog being a diary. Writers have the ability to spin the past in various ways so its great reading an author discuss the present without an idea about what the future will hold.

  • http://www.facebook.com/LindaMae Linda Mae

    Okay, this was fascinating. Thanks for sharing this. I’ve learned that I must narrow down to my PASSION before entering the world of blogging.
    Linda

  • Linda Mae

    Okay, this was fascinating. Thanks for sharing this. I’ve learned that I must narrow down to my PASSION before entering the world of blogging.
    Linda

  • http://www.facebook.com/LindaMae Linda Mae

    Okay, this was fascinating. I’ve learned that I must narrow down to my PASSION before entering the world of blogging.
    Linda

  • Linda Mae

    Okay, this was fascinating. I’ve learned that I must narrow down to my PASSION before entering the world of blogging.
    Linda